-
Brand & Communications
-
Customer Research
-
Market Opportunity
-
Product Research
Industry & audience expertise
Analyze
-
Case StudyHow The Wall Street Journal cut through the generative AI haze with NewtonX insights
-
ReportAutomation for Performance: Global overview and marketer’s guide to AI-powered advertising
-
ReportBeyond the Deal: Why Brand Migration Makes or Breaks M&A
-
ArticleWhy ad agencies without solid market research will fall behind in 2026
-
ArticleWhy market research is the LLM unlock
-
ReportWhy 2026 cybersecurity leaders must stop selling tools and start solving friction
-
Case StudyHow Pega used B2B executive insights to close the AI confidence gap
-
Case StudyHow Coinbase Integrates AI Insights into Its Go-to-Market Strategy
-
Case StudyTikTok + NewtonX Quantify AI Automation Leadership in Advertising
-
PressBILL partners with NewtonX to launch first comprehensive “AI Ambition” study for accounting firms
-
PressADWEEK and NewtonX launch a new B2B brand tracker to measure industry change as it happens
-
PressNewtonX Participates in the MRS Debate on the Future of AI Research and Human Insight
![[Webinar Recap] Is B2B ready for synthetic sample? Yes – if you know how to augment it](https://www.newtonx.com/wp-content/uploads/2024/10/Webinar-synthetic-sample-greenbook-1024-1920px-feature-image-1-300x169.jpg)
![[Webinar Recap] The future of B2B research starts with the death of panels](https://www.newtonx.com/wp-content/uploads/2024/07/TKH-8.22-Karine-Pepin-webinar-1920px-feature-image-300x169.jpg)
![[Webinar Recap] Ditch the Bad Data with Greenbook’s Lenny Murphy as Your Guide](https://www.newtonx.com/wp-content/uploads/2024/05/tkh-greenbook-newtonx-lenny-murphy-cutting-research-cost-speakers-v-21920px-feature-image-300x169.jpg)
Helping our client retain market leadership in the ad tech space
Global Advertising and Technology Conglomerate
Technology
50,000+
Key Takeaways
- Quarterly, recurring brand tracker featuring the world's preeminent ad tech experts, boasting consistent 4,000 professional participation
- Respondent pool refreshed with new participants every second wave
We designed a quarterly recurring brand tracker study spanning over 13 countries with 4,000 custom-recruited ad tech professionals.
Retaining market leadership in a highly competitive space
The ad tech space has become increasingly competitive and crowded in the last few years. New players are disrupting traditional industry behemoths. The time was apt for our client to reinvigorate its ad tech customer insight strategy by introducing a recurring, quarterly brand tracker to better meet the adapting needs of media buyers.
Harnessing regular, fresh expert insight to remain ahead
NewtonX designed and executed this quarterly, recurring brand tracker. 4,000 of the world’s premier ad tech experts from across 13 countries participated. To ensure ongoing, novel insights, we refresh the custom recruited respondents with a new sample every second wave.
ad-tech pros tracked daily
Leveraging elite ad tech expertise to win today and into the future
With a consistent, current understanding of key ad tech purchasing preferences our client is able to keep a close pulse on the relevance of its digital ad offerings, making consistent optimizations to ensure it remains the leading player in the space.
Sign up for our newsletter, NewtonX Insights:
Related Content
How a Top 3 internet company acquired new clients for their digital advertising platform
Top Internet Firm Sought to Determine Ad Platform’s Market Fit Retail media networks (RMNs) are seeing wider growth in retailer adoption than ever before. In 2021, a quarter of retailers received more than $100M in
read more