How The Wall Street Journal cut through the generative AI haze with NewtonX insights
Automation for Performance: Global overview and marketer’s guide to AI-powered advertising
Beyond the Deal: Why Brand Migration Makes or Breaks M&A
What changes when your buyer is always available?
The State of AI in B2B Research
NewtonX and Pretzl Launch the 2026 Buyer Group Index
Supermetrics set out to measure marketing’s AI adoption gap. The data proved it’s deeper than anyone expected.
Ada set out to reframe the conversation around AI in customer service. The data made their case impossible to argue with.
The clock on digital certificate management is running out. HID wanted to know if anyone was watching it
NewtonX announces the first B2B Synthetic Personas solution, giving enterprise teams on-demand buyer insights built on identity-verified professional data
Most AI customer service deployments have a resolution problem. New research from Ada and NewtonX reveals why businesses can’t see it.
BILL partners with NewtonX to launch first comprehensive “AI Ambition” study for accounting firms
I can say without a shred of doubt that the best sample quality for the B2B studies I have run in the last year came from partnering with NewtonX.
Greg Timpany
Market Research at Salesforce