Market Research Firms

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Market research firms with the most demanding clients rely on NewtonX to deliver decision‑ready results on time and on budget, with sample you can trust. We are your B2B sample provider and market research partner for advanced methods, rapid client deadlines, 100% verified respondents at scale, and hard‑to‑reach audiences. As a trusted B2B panel provider to leading agencies, we help you scale with verified, high‑signal respondents—an alternative to traditional market research panel providers and expert networks.

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Join the organizations who have already found success

Built to help you scale.

You shouldn’t have to turn away high‑value client work because of sample or technological limitations. We leverage the NewtonX Knowledge Graph—an open network of verified professionals—to find the exact B2B or specialized audience your project requires. With custom recruiting and multi‑step identity verification, we eliminate recycled panel risk so your research is grounded in real and unique expertise. This is how a modern B2B panel provider supports agency workflows: fast feasibility, verified respondents, and analysis‑ready outputs.

How the market research industry is changing

Client expectations now demand speed, precision, more depth, and proof of identity—faster turnaround, bespoke methodologies, and transparent verification are table stakes.
AI‑moderated research and automation are compressing timelines while raising quality—especially when paired with verified, human‑validated audiences.
New modalities require new partners—synthetic data augmentation can strengthen niche segments, and platforms like NewtonX Hub accelerate analysis for client‑ready outputs.

Innovate faster, without sacrificing quality

Quality‑first recruiting for market research teams — custom sourcing with 100% identity‑verified respondents and rigorous, agency‑ready screening.
Advanced methods, supported end‑to‑end—quant and qual at scale, AI‑moderated interviews, conjoint/MaxDiff, and synthetic data augmentation to make tough audiences feasible.
Flexible, consultative delivery—use us as your B2B sample provider, your market research recruiting arm, or a full project partner depending on scope, budget, and timeline.

Here to help you take things off your plate

Offload the heavy lifts—custom recruiting, multi‑step verification, fielding, and sample management for complex audiences and multi‑market studies.
Focus on what clients see—we deliver clean, validated data and platform‑ready outputs so your analysts stay focused on insight and delivery.
A reliable alternative to traditional market research panels and expert networks—reduce fraud, increase signal, and de‑risk high‑priority engagements with decision‑grade B2B respondents.

NewtonX helps industry innovators turn inquiry into impact.

Case Study

GreenBook chooses NewtonX for market research industry-leading GRIT report

When GreenBook couldn't find the audience of client-side buyers they needed for their 2021 GRIT report, they turned to NewtonX.

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Article

[Report] The Digital Lead: 2024 Ad Insights & Tech Trends

NewtonX and Material reveal how marketers leverage social media and ad tech trends, backed by exclusive data.

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Article

Why Custom B2B Research is the Secret to Exponential Business Growth

NewtonX CEO Sascha Eder and Cascade Insights CTO Scott Swigart reveal how open expert networks yield high-quality answers to strategic questions.

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Case Study

Greenbook partners with NewtonX to lead B2B research into a new standard of truth

With total confidence in their data, Greenbook rewrote the insights industry narrative.

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Want to see how NewtonX can help you?

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Take it from the world’s leading market research firms.

If we’re spending $60 with a panel and the participant is getting a dollar, we could have just gone to the bottom of the bucket and recruited 60 times as many people as we needed. One of the things that we like about NewtonX [is that] we know that the participants are getting a much higher incentive and it makes it worth it for the right people to participate in the research.

Scott Swigart

Cascade Insights, CTO

I think companies like NewtonX help with the efficiency of the recruiting process and bringing them in. So I expect that we’re going to see a lot more across the board, traditional insights organizations and democratized insights buyers adopting more qualitative techniques simply because it’s easier.

Lenny Murphy

GreenBook, Chief Advisor for Insights and Development

NewtonX indeed has a reputation for high quality sample, because they verify who the respondents are. Curiously, that’s often mentioned together with “but they’re pretty expensive“. Turns out real B2B respondents need real incentives to take a survey. Not all brands and MRAs are willing to pay for this level of QA - at their own risk.

Max F

Inex, One CEO

Market research firms’ audiences we consistently track

Impact‑driving research starts with speaking to the right people. The NewtonX Knowledge Graph finds professionals with the exact expertise to answer your briefs. Here are just a few examples:

Which audience can we recruit for your study?

C‑suite executives

Finance decision‑makers

IT decision‑makers

Security professionals

Data and AI/ML leaders

Product managers

Developers

DevOps and cloud architects

HR leaders

Benefits decision‑makers

Procurement leaders

Purchasing decision‑makers

Operations leaders

Supply chain leaders

Logistics leaders

Facilities managers

ESG and sustainability leaders

Marketing leaders

Advertising buyers

Sales leaders

Customer experience leaders

Contact center directors

Healthcare professionals

Institutional investors

Private equity professionals

Business owners

Field technicians

Category managers

Telecom network engineers

Utilities and energy managers

Manufacturing plant managers

And many more

Our B2B market research expertise delivers data you can trust

Fortune 500 enterprises to top consultancies, financial institutions, and leading market research firms choose us as their market research company.

96%

of new clients start a second project with us

140

industries & counting reached by our search

100%

verified samples

<1%

quality removal rate

How NewtonX delivers business‑critical market research data

We combine custom recruiting leveraging 40+ filters applied on an open network of verified professionals (with 100% identity verification via corporate email address and LinkedIn sign-on) to source the exact decision‑makers your brief requires. We then match method to question—from large‑scale quant to AI‑moderated interviews and synthetic augmentation—so you get optimum results with faster feasibility, cleaner data, and client‑ready outputs through NewtonX Hub.

The importance of market research partnerships

Great agencies win on insight, speed, and reliability. We act as your B2B sample provider and recruiting partner behind the scenes—expanding feasibility, eliminating panel fraud, and compressing timelines—so you can say “yes” to more briefs and deliver with confidence.