NewtonX for Agencies

Verified B2B insights that make agencies unstoppable

In today’s competitive landscape, your value is defined by your data. Yet, only 13% of marketers strongly believe their agency has the right data to create successful campaigns. Conversely, 78% of marketers are more likely to choose an agency that offers quality market research. The message is clear: superior, verifiable insights are now a core competitive advantage.

NewtonX delivers the difference: proprietary, 100% verified B2B professional insights sourced directly from the exact decision-makers your clients need to reach. Secure client trust with research that’s defensible and differentiated—and ensure every pitch, creative platform, and media plan is built on proven truth.



Solutions built for agency teams

Crafting impactful brands, campaigns, and advertisements is both an art and a science. An advertising market research company can help you validate your intuitions or illuminate a new path forward. Whether you’re in a creative agency trying to demonstrate your added value to clients or part of media buying team driving brand reach, high quality advertising market research provides you with the key insights you need, such as:

Got your next project in mind? Get started today.

Audience Intelligence to Power Your Campaigns

Know exactly who your client needs to reach, and what actually moves them. We deliver verified, first-party intelligence on audiences, motivations, channels, and behaviors so every creative and media dollar hits the mark.

Brand & Campaign Impact Measurement

Prove ROI with confidence. Measure brand health, campaign effectiveness, and strategic lift with verified insights that turn business reviews into growth conversations—not defensive ones.

Pitch & Commercial Research

Arm your team with proprietary data that wins competitive cycles. Strengthen your positioning, differentiate your narrative, and walk into every pitch with intelligence no competitor has.

Agency Thought Leadership

Become the voice clients trust most. Partner with us to build high-impact research that boosts authority, earns PR, and elevates your agency’s expertise—like we’ve done with Interbrand, Ogilvy, and MediaCom.

Resources for Agencies

Interbrand research

How Interbrand unlocked market capitalization with brand research
NewtonX

Large Digital Advertiser sought Advertising Decision Makers and Influencers to gauge new privacy regulations
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Transmission Elevates The B2B CMO in the Boardroom
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Ogilvy and NewtonX Reveal What Makes or Breaks M&A Brand Migration
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ANA + NewtonX: The Confident B2B Marketer (and how you can be one too)
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The Data Quality Playbook: How Leading Enterprises Avoid Bad Data—and Bad Decisions

We deliver speed, scale, and specificity for ad agencies

Our proprietary algorithm finds the niche knowledge you need. Every search is custom, we never recycle data, and we guarantee 100% verified research.

We’ve surveyed over 25,000+ advertising decision‑makers across 30 countries over the last 12 months.

Our dedicated agency team can provide feasibility in less than 24 hours for your next project

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You deserve research you can trust

Our unique process is called Custom Recruiting and it’s designed to deliver the highest quality professionals so you can make decisions with confidence.

NewtonX Search Process

Search

We dive into your business problem and create a custom search query in the NewtonX Graph to scour the world for the best professionals.
NewtonX Recruiting Process

Recruit

Our team begins with a targeted outreach process, crafting personalized messages to pique your target’s interest in the right place, at the right time. We develop a channel strategy and reply to professionals 1:1 with unique survey links.
NewtonX Delivery Process

Verify

Before professionals can provide their insights, our technology facilitates a unique two-step ID verification process to ensure true expertise.
NewtonX Verification Process

Deliver

Our in-house team of analysts and consultants deliver real-time intel, raw data files, and in some cases, an analysis with actionable takeaways.

Got a brief you’re scoping? Let’s make it stronger.

NewtonX is the trusted B2B research company to connect ad agencies with the exact professionals required to confidently approach every decision.