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Case StudyHow The Wall Street Journal cut through the generative AI haze with NewtonX insights
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ReportAutomation for Performance: Global overview and marketer’s guide to AI-powered advertising
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ReportBeyond the Deal: Why Brand Migration Makes or Breaks M&A
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ReportThe Small Business Banking Report 2026
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ArticleHow to right-size survey sample without undercutting data quality
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ArticleWhat changes when your buyer is always available?
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Case StudyGain Theory global CMO survey surfaced a creative measurement problem – with direct implications for budget and business impact.
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Case StudyLippincott partnered with Bloomberg Media and NewtonX to find out what’s holding CMOs back, then put the insights in front of a room that could act on it.
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Case StudyBain chose NewtonX to conduct the research behind a new metric for predicting B2B deal wins.
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PressStackAdapt and Ledger Bennett take new B2B research on tour, kicking off September 10 in London
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PressNewtonX announces the first B2B Synthetic Personas solution, giving enterprise teams on-demand buyer insights built on identity-verified professional data
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PressMost AI customer service deployments have a resolution problem. New research from Ada and NewtonX reveals why businesses can’t see it.
![[Webinar Recap] Is B2B ready for synthetic sample? Yes – if you know how to augment it](https://www.newtonx.com/wp-content/uploads/2024/10/Webinar-synthetic-sample-greenbook-1024-1920px-feature-image-1-300x169.jpg)
![[Webinar Recap] The future of B2B research starts with the death of panels](https://www.newtonx.com/wp-content/uploads/2024/07/TKH-8.22-Karine-Pepin-webinar-1920px-feature-image-300x169.jpg)
![[Webinar Recap] Ditch the Bad Data with Greenbook’s Lenny Murphy as Your Guide](https://www.newtonx.com/wp-content/uploads/2024/05/tkh-greenbook-newtonx-lenny-murphy-cutting-research-cost-speakers-v-21920px-feature-image-300x169.jpg)
6 results Qualitative
Gain Theory global CMO survey surfaced a creative measurement problem – with direct implications for budget and business impact.
Media gets audited. Creative runs on faith. Media measurement has always been rigorous. Advertisers can trace spend to reach, frequency, and increasingly, sales impact. Creative hasn’t kept pace. Most brands still rely on copy-testing built
Beyond the data dump: why B2B leaders are choosing white-glove research in 2026
Here’s the reality check you need. In 2026, the gap between having data and actually making a smart decision has become a massive chasm. DIY tools and generic panels have absolutely flooded the market with
Why 2026 cybersecurity leaders must stop selling tools and start solving friction
By Jason Talwar, Principal VP, Methods & Innovation The enterprise cybersecurity market has never been noisier. Global spending is projected to hit $454 billion this year, yet a paradox has emerged: Budgets are growing, but
NewtonX Participates in the MRS Debate on the Future of AI Research and Human Insight
NewtonX joined industry leaders at a recent debate hosted by the Market Research Society examining one of the most pressing questions facing the research industry today: do we still need to speak directly to people
NewtonX joins The Debating Group and MRS for a House of Commons debate on the future of AI & research
NewtonX is proud to announce that our COO, Leon Mishkis, has been selected to join a panel of distinguished industry leaders for The Debating Group’s upcoming debate, organized by the Market Research Society (MRS). The
Brand Finance Completes AI-Moderated Investor Perception Study in the IT Services Space
Discover how Brand Finance used AI-moderated research to get investor perception insights from 200+ IT decision-makers in just three days.
