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Case StudyHow The Wall Street Journal cut through the generative AI haze with NewtonX insights
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ReportAutomation for Performance: Global overview and marketer’s guide to AI-powered advertising
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ReportBeyond the Deal: Why Brand Migration Makes or Breaks M&A
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ArticleA field guide to synthetic data in B2B research
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ArticleHow to avoid the B2B synthetic data trap
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ArticleRespondent verification in B2B research: Why knowing who’s in your survey matters more than ever
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Case StudySupermetrics set out to measure marketing’s AI adoption gap. The data proved it’s deeper than anyone expected.
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Case StudyAda set out to reframe the conversation around AI in customer service. The data made their case impossible to argue with.
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Case StudyThe clock on digital certificate management is running out. HID wanted to know if anyone was watching it
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PressMost AI customer service deployments have a resolution problem. New research from Ada and NewtonX reveals why businesses can’t see it.
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PressBILL partners with NewtonX to launch first comprehensive “AI Ambition” study for accounting firms
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PressADWEEK and NewtonX launch a new B2B brand tracker to measure industry change as it happens
![[Webinar Recap] Is B2B ready for synthetic sample? Yes – if you know how to augment it](https://www.newtonx.com/wp-content/uploads/2024/10/Webinar-synthetic-sample-greenbook-1024-1920px-feature-image-1-300x169.jpg)
![[Webinar Recap] The future of B2B research starts with the death of panels](https://www.newtonx.com/wp-content/uploads/2024/07/TKH-8.22-Karine-Pepin-webinar-1920px-feature-image-300x169.jpg)
![[Webinar Recap] Ditch the Bad Data with Greenbook’s Lenny Murphy as Your Guide](https://www.newtonx.com/wp-content/uploads/2024/05/tkh-greenbook-newtonx-lenny-murphy-cutting-research-cost-speakers-v-21920px-feature-image-300x169.jpg)
5 results Qualitative
Beyond the data dump: why B2B leaders are choosing white-glove research in 2026
Here’s the reality check you need. In 2026, the gap between having data and actually making a smart decision has become a massive chasm. DIY tools and generic panels have absolutely flooded the market with
Why 2026 cybersecurity leaders must stop selling tools and start solving friction
By Jason Talwar, Principal VP, Methods & Innovation The enterprise cybersecurity market has never been noisier. Global spending is projected to hit $454 billion this year, yet a paradox has emerged: Budgets are growing, but
NewtonX Participates in the MRS Debate on the Future of AI Research and Human Insight
NewtonX joined industry leaders at a recent debate hosted by the Market Research Society examining one of the most pressing questions facing the research industry today: do we still need to speak directly to people
NewtonX joins The Debating Group and MRS for a House of Commons debate on the future of AI & research
NewtonX is proud to announce that our COO, Leon Mishkis, has been selected to join a panel of distinguished industry leaders for The Debating Group’s upcoming debate, organized by the Market Research Society (MRS). The
Brand Finance Completes AI-Moderated Investor Perception Study in the IT Services Space
Discover how Brand Finance used AI-moderated research to get investor perception insights from 200+ IT decision-makers in just three days.
