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Case StudyHow The Wall Street Journal cut through the generative AI haze with NewtonX insights
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ReportAutomation for Performance: Global overview and marketer’s guide to AI-powered advertising
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ReportBeyond the Deal: Why Brand Migration Makes or Breaks M&A
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ArticleHow to right-size survey sample without undercutting data quality
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ArticleWhat changes when your buyer is always available?
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ReportThe State of AI in B2B Research
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Case StudyLippincott partnered with Bloomberg Media and NewtonX to find out what’s holding CMOs back, then put the insights in front of a room that could act on it.
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Case StudyBain chose NewtonX to conduct the research behind a new metric for predicting B2B deal wins.
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Case StudySupermetrics set out to measure marketing’s AI adoption gap. The data proved it’s deeper than anyone expected.
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PressStackAdapt and Ledger Bennett take new B2B research on tour, kicking off September 10 in London
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PressNewtonX announces the first B2B Synthetic Personas solution, giving enterprise teams on-demand buyer insights built on identity-verified professional data
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PressMost AI customer service deployments have a resolution problem. New research from Ada and NewtonX reveals why businesses can’t see it.
![[Webinar Recap] Is B2B ready for synthetic sample? Yes – if you know how to augment it](https://www.newtonx.com/wp-content/uploads/2024/10/Webinar-synthetic-sample-greenbook-1024-1920px-feature-image-1-300x169.jpg)
![[Webinar Recap] The future of B2B research starts with the death of panels](https://www.newtonx.com/wp-content/uploads/2024/07/TKH-8.22-Karine-Pepin-webinar-1920px-feature-image-300x169.jpg)
![[Webinar Recap] Ditch the Bad Data with Greenbook’s Lenny Murphy as Your Guide](https://www.newtonx.com/wp-content/uploads/2024/05/tkh-greenbook-newtonx-lenny-murphy-cutting-research-cost-speakers-v-21920px-feature-image-300x169.jpg)
[Report] Market Research Business Outlook 2023: Restoring Trust in Sample Quality
B2B market research must change: GreenBook GRIT insights reveal an industry plagued by poor data. The future of B2B market research isn’t a better B2B panel, but an open network of professionals fueling custom tailored insights and confident business decisions.
Download our ‘Market Research Business Outlook 2023: Restoring Trust in Sample Quality’ report to learn why the industry has changed and how you can meet the new benchmarks for success.
Takeaways include:
- How to apply key insights from GreenBook’s 2022 Business & Innovation GRIT Report
- A commentary on the future of sample quality by Sascha Eder, NewtonX CEO
- Stories on how leading enterprises like Salesforce and McKinsey have found success with Custom Recruiting, the new methodology making waves in B2B research
For research buyers and enterprise market research leaders:
- Apply world-class insights to effectively plan your 2023 business strategy
- See how you can source high quality verified data and work with your providers on data accountability
- Right size your approach to research and manage budget expectations
- Learn how to deliver value to stakeholders beyond the data set
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