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Case StudyHow The Wall Street Journal cut through the generative AI haze with NewtonX insights
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ReportAutomation for Performance: Global overview and marketer’s guide to AI-powered advertising
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ReportBeyond the Deal: Why Brand Migration Makes or Breaks M&A
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ReportThe Confident B2B Marketer 2026
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ArticleWhy synthetic message testing is only as good as the data behind it
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ArticleA field guide to synthetic data in B2B research
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Case StudySupermetrics set out to measure marketing’s AI adoption gap. The data proved it’s deeper than anyone expected.
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Case StudyAda set out to reframe the conversation around AI in customer service. The data made their case impossible to argue with.
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Case StudyThe clock on digital certificate management is running out. HID wanted to know if anyone was watching it
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PressMost AI customer service deployments have a resolution problem. New research from Ada and NewtonX reveals why businesses can’t see it.
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PressBILL partners with NewtonX to launch first comprehensive “AI Ambition” study for accounting firms
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PressADWEEK and NewtonX launch a new B2B brand tracker to measure industry change as it happens
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Brand Perception Research
Brand Perception Research
Pega demystifies Agentic AI and delivers a roadmap for enterprise adoption
As a leader in enterprise transformation, Pega saw a growing disconnect between enthusiasm for Agentic AI and actual readiness to...
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Brand Perception Research
Brand Finance Completes AI-Moderated Investor Perception Study in the IT Services Space
Brand Finance needed to recruit a niche group of respondents on a hard deadline. Brand Finance, a brand valuation and...
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