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Case StudyHow The Wall Street Journal cut through the generative AI haze with NewtonX insights
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ReportAutomation for Performance: Global overview and marketer’s guide to AI-powered advertising
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ReportBeyond the Deal: Why Brand Migration Makes or Breaks M&A
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ArticleWhat changes when your buyer is always available?
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ReportThe State of AI in B2B Research
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ReportNewtonX and Pretzl Launch the 2026 Buyer Group Index
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Case StudyLippincott partnered with Bloomberg Media and NewtonX to find out what’s holding CMOs back, then put the insights in front of a room that could act on it.
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Case StudyBain chose NewtonX to conduct the research behind a new metric for predicting B2B deal wins.
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Case StudySupermetrics set out to measure marketing’s AI adoption gap. The data proved it’s deeper than anyone expected.
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PressNewtonX announces the first B2B Synthetic Personas solution, giving enterprise teams on-demand buyer insights built on identity-verified professional data
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PressMost AI customer service deployments have a resolution problem. New research from Ada and NewtonX reveals why businesses can’t see it.
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PressBILL partners with NewtonX to launch first comprehensive “AI Ambition” study for accounting firms
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![[Webinar Recap] Ditch the Bad Data with Greenbook’s Lenny Murphy as Your Guide](https://www.newtonx.com/wp-content/uploads/2024/05/tkh-greenbook-newtonx-lenny-murphy-cutting-research-cost-speakers-v-21920px-feature-image-300x169.jpg)
5 results Decision Makers
Most AI customer service deployments have a resolution problem. New research from Ada and NewtonX reveals why businesses can’t see it.
Ada, the leader in agentic customer experience, and NewtonX, the world’s leading B2B market research firm, announced groundbreaking new research on AI in customer experience. Agentic CX in 2026: What consumers expect and most enterprises
Salesforce Releases CIO Study 2026 as CIOs Enter the Era of Scale
Based on global research with NewtonX, the CIO Study finds AI adoption up 282% year over year as enterprises move from AI pilots to large-scale deployment — and hit bottlenecks in data quality, security, and
The AI-driven edge: How technology is revolutionizing B2B insights
The B2B landscape is in constant flux, with new technologies and a new generation of buyers reshaping the rules of engagement. For decades, the foundational principles of B2B market research have remained essentially unchanged. But
Pega demystifies Agentic AI and delivers a roadmap for enterprise adoption
Survey of 180 leaders uncovers barriers to Agentic AI adoption and offers a roadmap for enterprise success.
Brand Finance Completes AI-Moderated Investor Perception Study in the IT Services Space
Discover how Brand Finance used AI-moderated research to get investor perception insights from 200+ IT decision-makers in just three days.
