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Case StudyHow The Wall Street Journal cut through the generative AI haze with NewtonX insights
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ReportAutomation for Performance: Global overview and marketer’s guide to AI-powered advertising
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ReportBeyond the Deal: Why Brand Migration Makes or Breaks M&A
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ArticleWhy ad agencies without solid market research will fall behind in 2026
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ArticleWhy market research is the LLM unlock
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ReportWhy 2026 cybersecurity leaders must stop selling tools and start solving friction
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Case StudyHow Pega used B2B executive insights to close the AI confidence gap
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Case StudyHow Coinbase Integrates AI Insights into Its Go-to-Market Strategy
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Case StudyTikTok + NewtonX Quantify AI Automation Leadership in Advertising
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PressBILL partners with NewtonX to launch first comprehensive “AI Ambition” study for accounting firms
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PressADWEEK and NewtonX launch a new B2B brand tracker to measure industry change as it happens
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PressNewtonX Participates in the MRS Debate on the Future of AI Research and Human Insight
![[Webinar Recap] Is B2B ready for synthetic sample? Yes – if you know how to augment it](https://www.newtonx.com/wp-content/uploads/2024/10/Webinar-synthetic-sample-greenbook-1024-1920px-feature-image-1-300x169.jpg)
![[Webinar Recap] The future of B2B research starts with the death of panels](https://www.newtonx.com/wp-content/uploads/2024/07/TKH-8.22-Karine-Pepin-webinar-1920px-feature-image-300x169.jpg)
![[Webinar Recap] Ditch the Bad Data with Greenbook’s Lenny Murphy as Your Guide](https://www.newtonx.com/wp-content/uploads/2024/05/tkh-greenbook-newtonx-lenny-murphy-cutting-research-cost-speakers-v-21920px-feature-image-300x169.jpg)
4 results Decision Makers
Salesforce Releases CIO Study 2026 as CIOs Enter the Era of Scale
Based on global research with NewtonX, the CIO Study finds AI adoption up 282% year over year as enterprises move from AI pilots to large-scale deployment — and hit bottlenecks in data quality, security, and
The AI-driven edge: How technology is revolutionizing B2B insights
The B2B landscape is in constant flux, with new technologies and a new generation of buyers reshaping the rules of engagement. For decades, the foundational principles of B2B market research have remained essentially unchanged. But
Pega demystifies Agentic AI and delivers a roadmap for enterprise adoption
Survey of 180 leaders uncovers barriers to Agentic AI adoption and offers a roadmap for enterprise success.
Brand Finance Completes AI-Moderated Investor Perception Study in the IT Services Space
Discover how Brand Finance used AI-moderated research to get investor perception insights from 200+ IT decision-makers in just three days.
