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Case StudyHow The Wall Street Journal cut through the generative AI haze with NewtonX insights
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ReportAutomation for Performance: Global overview and marketer’s guide to AI-powered advertising
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ReportBeyond the Deal: Why Brand Migration Makes or Breaks M&A
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ArticleHow to right-size survey sample without undercutting data quality
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ArticleWhat changes when your buyer is always available?
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ReportThe State of AI in B2B Research
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Case StudyLippincott partnered with Bloomberg Media and NewtonX to find out what’s holding CMOs back, then put the insights in front of a room that could act on it.
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Case StudyBain chose NewtonX to conduct the research behind a new metric for predicting B2B deal wins.
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Case StudySupermetrics set out to measure marketing’s AI adoption gap. The data proved it’s deeper than anyone expected.
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PressStackAdapt and Ledger Bennett take new B2B research on tour, kicking off September 10 in London
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PressNewtonX announces the first B2B Synthetic Personas solution, giving enterprise teams on-demand buyer insights built on identity-verified professional data
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PressMost AI customer service deployments have a resolution problem. New research from Ada and NewtonX reveals why businesses can’t see it.
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Deloitte and TikTok Release Whitepaper Featuring Insights from NewtonX and Kantar
65% of TikTok users say they are likely to buy a product they previously saw on the platform — underscoring short-form content’s power to turn discovery into future conversions.
Deloitte Digital has released a new whitepaper, Short-Form Content, Long-Term Impact, in collaboration with TikTok and drawing on research from NewtonX and Kantar. The report explores how TikTok is reshaping consumer discovery, driving conversions, and cultivating loyalty that lasts well beyond campaign windows.
Read the full whitepaper on Deloitte Digital →
NewtonX surveyed senior marketing decision-makers worldwide on how they evaluate TikTok’s role across the funnel. Findings show:
- 98% value long-term goals, but many default to short-term KPIs
- 74% see TikTok as effective at winning customers from competitors; 82% say it reaches new category users
- 42% consider Marketing Mix Modeling (MMM) the most credible way to measure long-term impact
These findings show how marketers are rethinking their playbooks — recognizing TikTok not just as a driver of reach, but as a platform for customer acquisition, loyalty, and sustained brand growth. By combining NewtonX’s B2B marketer insights with Kantar’s consumer research and Deloitte’s strategic expertise, the whitepaper offers CMOs and brand leaders a full 360° view of how short-form content creates both immediate impact and long-term value.
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