-
Brand & Communications
-
Customer Research
-
Market Opportunity
-
Product Research
Industry & audience expertise
Analyze
-
Case StudyHow The Wall Street Journal cut through the generative AI haze with NewtonX insights
-
ReportAutomation for Performance: Global overview and marketer’s guide to AI-powered advertising
-
ReportBeyond the Deal: Why Brand Migration Makes or Breaks M&A
-
ArticleA field guide to synthetic data in B2B research
-
ArticleHow to avoid the B2B synthetic data trap
-
ArticleRespondent verification in B2B research: Why knowing who’s in your survey matters more than ever
-
Case StudyAda set out to reframe the conversation around AI in customer service. The data made their case impossible to argue with.
-
Case StudyThe clock on digital certificate management is running out. HID wanted to know if anyone was watching it
-
Case StudyHow Pega used B2B executive insights to close the AI confidence gap
-
PressMost AI customer service deployments have a resolution problem. New research from Ada and NewtonX reveals why businesses can’t see it.
-
PressBILL partners with NewtonX to launch first comprehensive “AI Ambition” study for accounting firms
-
PressADWEEK and NewtonX launch a new B2B brand tracker to measure industry change as it happens
![[Webinar Recap] Is B2B ready for synthetic sample? Yes – if you know how to augment it](https://www.newtonx.com/wp-content/uploads/2024/10/Webinar-synthetic-sample-greenbook-1024-1920px-feature-image-1-300x169.jpg)
![[Webinar Recap] The future of B2B research starts with the death of panels](https://www.newtonx.com/wp-content/uploads/2024/07/TKH-8.22-Karine-Pepin-webinar-1920px-feature-image-300x169.jpg)
![[Webinar Recap] Ditch the Bad Data with Greenbook’s Lenny Murphy as Your Guide](https://www.newtonx.com/wp-content/uploads/2024/05/tkh-greenbook-newtonx-lenny-murphy-cutting-research-cost-speakers-v-21920px-feature-image-300x169.jpg)
6 results for Case Studies Management Consulting
Ogilvy and NewtonX Reveal What Makes or Breaks M&A Brand Migration
Without a brand migration strategy, companies risk losing the advantages of the merger M&A activity is resurging, driven by sector growth and corporate synergies.
How MBB delivers confident strategy with niche professional insights
MBB’s client strategically reshaped their product offerings and pricing strategies, thanks to 100% verified data from niche professionals.
How The Wall Street Journal cut through the generative AI haze with NewtonX insights
How do marketers plan to realize gains from AI? The Wall Street Journal partnered with NewtonX to survey 82 executives for the scoop.
How a strategy consultancy made a multi-billion dollar evaluation with NewtonX insights
The challenge of fielding global perceptions for billion-dollar valuations Sustainable energy is on the rise. By 2026, renewable energy dependency is expected to increase at least 60% from its 2020 levels. With such
How a global marketing agency gained top clients with C-suite insights
A Global Marketing Agency Sought to Test Brand Perception Brand positioning can make or break a company. Keenly aware of this, our client — a global marketing and digital strategy agency — sought to test
How we searched through 300,000 digital architects and IT operations experts to find the 20 to develop innovative, leading enterprise architecture
Driving enterprise digital transformation at rapid pace for a Top 3 Global Consulting Company.