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Case StudyHow The Wall Street Journal cut through the generative AI haze with NewtonX insights
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ReportAutomation for Performance: Global overview and marketer’s guide to AI-powered advertising
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ReportBeyond the Deal: Why Brand Migration Makes or Breaks M&A
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ArticleWhat is a synthetic persona? Explaining the synthetic research method built on your own buyers
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ReportThe Confident B2B Marketer 2026
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ArticleWhy synthetic message testing is only as good as the data behind it
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Case StudySupermetrics set out to measure marketing’s AI adoption gap. The data proved it’s deeper than anyone expected.
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Case StudyAda set out to reframe the conversation around AI in customer service. The data made their case impossible to argue with.
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Case StudyThe clock on digital certificate management is running out. HID wanted to know if anyone was watching it
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PressNewtonX announces the first B2B Synthetic Personas solution, giving enterprise teams on-demand buyer insights built on identity-verified professional data
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PressMost AI customer service deployments have a resolution problem. New research from Ada and NewtonX reveals why businesses can’t see it.
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PressBILL partners with NewtonX to launch first comprehensive “AI Ambition” study for accounting firms
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How we harnessed elite management insight to bridge disconnects between executive vision and operational execution
Top Market Research Company
Market Research
10,000+ employees
Key Takeaways
- Designed and launched real-time tracker updated on daily basis
- 200 respondents (Mix of SVP/C-Suite in Strategy and Operations)
- Representative mix of all industries except public sector
We used the NewtonX Knowledge Graph to search a vast pool of professionals to find the perfect people to answer our client's questions.
Operational execution excellence is a priority many CEOs and Operational leaders strive towards. But for many senior leaders, creating a culture of alignment and execution is a significant challenge. A Top Market Research company tapped us to find elite-caliber senior leaders to help solve the strategy-execution disconnect.
Finding first-class operational and corporate strategy thought leaders
To pinpoint senior executives at large-scale enterprises, we utilized the NewtonX graph to scan a pool of 100,000+ SVP/C-suite equivalents. We looked across China, US, UK, Australia, New Zealand, Singapore, and India. Through creative dynamic channel recruiting, such as online ads, professional networks, and referrals, we honed in on 200 of the most qualified and lauded Strategy and Operations professionals and quickly transitioned into insight delivery.
SVP/C-Suite professionals
With the insights harnessed from our experts, our client was able to sustainably expand a core consulting offering aimed to drive executive alignment and transformation at large-scale enterprises.
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