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Brand equity research services and capabilities

Tapping into customer perception uncovers goldmines of insights into your brand equity. NewtonX brand equity research delves into the intricacies of each relevant factor by asking the right people the right questions for your business. 

Shifting your brand’s perception and performance against competitors is based on analyzing its tangible and intangible value. NewtonX brand equity research involves the right combination of techniques to give you custom findings about aided and unaided awareness of your brand, attitude and associations. This extends to insights about perception of your competitors and consumers’ likelihood to recommend your brand to other people. You get reliable data about how consumers think and feel about your brand, product or service.

Analysis of your brand equity research gives you a solid foundation to fully optimize your brand. You can see where clients meet positive and negative experiences with your brand, strategize on your positioning, and track perception over time. 

Using NewtonX research intelligence to monitor your brand equity keeps you ahead of any issues, helps you understand buyer behaviour, and nurture loyalty. Strengthening your brand equity boosts sales, adds a premium price, tag and increases your larger profit margin. All this by asking the right people what they think and feel about your brand, in the right way.

Brand awareness

Usage & attitude

Brand tracking

Customer loyalty

Net promoter score

Brand sentiment & health

Brand equity research to deliver both scale and specificity

Our technology reaches across 140+ industries to give you the scale of a panel combined with the depth of an expert network. From professionals en masse to niche, hard-to-find audiences, the NewtonX Knowledge Graph can find the exact people to deliver the business insights you need. We’re the only brand equity research agency that’s developed proprietary research technology to keep up with market demands. Here’s just a sampling of who we pinpoint, for everything from 5,000+ participant surveys to curated groups of in-depth interviews.

140+

industries

  • Cryptocurrency specialists advising on hedge fund projects 
  • Advertising professionals overseeing brand spend
  • Reddit users that visit Reddit for NSFW content
  • IT decision-makers evaluating cloud software services

NewtonX helps industry innovators turn inquiry into impact.

Top,View,Over,The,Highway,,Expressway,,Motorway,At,Night,,Aerial Case Study

How Tableau utilized a NewtonX brand tracker to sustain innovation

Tableau empowers enterprises to drive change with data. They came to NewtonX to design a brand tracker with input from senior IT and business decision makers to inform product strategy.
Read the Case Study
Close,Up,Of,Examining,Of,Test,Sample,Under,The,Microscope Case Study

How we helped a $25 billion American life science giant measure brand reputation and develop insights to support strategy

We helped our client use a multi-wave tracker to keep up with changes to the healthcare, pharma, and biotech landscapes in the wake of Covid-19.
Read the Case Study
james-aldrin-akPxU-g_kV4-unsplash Case Study

Helping our client retain market leadership in the ad tech space

We designed a quarterly recurring brand tracker study spanning over 13 countries with 4,000 custom-recruited ad tech professionals.
Read the Case Study

What is brand equity research

why is b2b market research important

Perception In The Market

Brand equity research is a systematic process of evaluating and measuring the value and perception of a brand in the market. It aims to understand the level of brand awareness, customer loyalty, brand associations, and overall brand strength. This research delves into various factors such as brand recognition, brand recall, brand differentiation, brand loyalty, and brand reputation. By conducting brand equity research, businesses can gain valuable insights into how their brand is perceived by consumers and how it compares to competitors in the industry. This information enables companies to make informed decisions about brand positioning, marketing strategies, product development, and customer engagement to enhance their brand equity.

At NewtonX, we specialize in conducting brand equity research using our extensive network of experts and professionals across various industries. Our data-driven approach and advanced research methodologies ensure accurate and actionable insights that help our clients strengthen their brand equity, build stronger connections with their target audience, and achieve long-term success in the marketplace.

What are the advantages of brand equity research

customer retention survey questions

Strategic Decision-Making

Brand equity research offers numerous benefits that can shape your long-term performance and strategic decision-making. One of the key advantages is gaining a comprehensive understanding of how your brand is perceived by consumers, beyond a mere snapshot of the present. By leveraging brand equity surveys, you can obtain fact-based insights into the effectiveness of your implemented strategies, enabling you to assess their impact and make informed adjustments.

This broader perspective not only inspires leadership to invest in brand-led initiatives but also uncovers practical needs that require attention. Sharing the findings with your team fosters a more unified vision, ensuring everyone is aligned with the new strategy. To further enhance your understanding, involving employees in the survey provides valuable insights into their perception of your brand, fostering a stronger internal brand alignment.

Moreover, measuring brand equity allows you to track your progress towards your goals and ascertain whether your brand’s positioning aligns with your overarching vision. These advantages underscore the immense value of brand equity research.

Metrics For Brand Equity Measurement

At NewtonX, we recognize the significance of tracking the right metrics to measure brand equity accurately. Our brand equity research solutions leverage advanced methodologies and a vast network of industry professionals to provide you with comprehensive insights. Partnering with NewtonX ensures that you have the tools and expertise to optimize your brand equity and drive meaningful growth. Here are a few set of metrics brand’s need to be tracking for measuring brand equity:

Financial Aspects

One approach is to examine the financial aspects of your brand, which encompass metrics like market share, price sensitivity, profitability, revenues, and growth rate. These metrics directly reflect the strength of your brand equity, and by diligently tracking them, you can indirectly gauge the health of your brand equity.

Brand Strength

Another set of metrics focuses on the strength of your brand equity. These metrics include customer loyalty rates, brand awareness, accessibility, retention, licensing potential, and buzz. In today’s digital era, social media platforms offer unparalleled opportunities for data gathering. Leveraging this technology allows companies to measure their brand equity by quantifying who is talking about their brand and what is being said.

Consumer Sentiment

The third category of metrics revolves around consumer sentiment, where brand equity surveys play a crucial role. These surveys enable you to assess metrics such as brand relevance, emotional connections, differentiators, value, and perceptions. Understanding brand equity through consumer sentiment is vital because it is ultimately consumers who drive brand equity, not companies.

Want to see how NewtonX can help you?

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Resources

Close,Up,Glowing,Light,Bulb Article

The Business Value of B2B Brand Tracker Research Is Obvious; How to Do It Well Isn’t

Investing in B2B brand tracker research is the key to keeping a brand relevant and generating value. Knowing where your brand stands today and what will impact its success tomorrow is what brand tracking studies will tell you.  

grit-commentary-whitepaper-lp (1) Article

Brand Health Measurement: Why Track Brand Health Metrics?

Why and how do brands assess and report on brand health? Learn more strategic reporting analysis and metrics to get the most accurate data.

b2b-brand-strategy Article

Building your B2B brand strategy on solid data

Create a B2B brand strategy on a solid knowledge foundation and make data-informed choices as you build brand value.

View more

Take it from the world’s leading companies

I love working with the crew at NewtonX. I very much value the great partnership we have had with our engagements—a true extension of our MSFT team!

Senior Research Program Manager, Microsoft

NewtonX’s platform gives us continued confidence that we’re sourcing the highest quality data to drive critical business decisions.

Jason Talwar Headshot
Jason Talwar
Salesforce Strategic Research, Principal Strategist

A huge thank you to NewtonX for delivering on their commitment to excellence and being great partners. Dreamforce 2022 was our best year yet. We heard positive feedback on the quality of research participants and the tailored content has been viewed by millions of people across our industry.

michelle mere
Michelle Mere
Salesforce Senior Director of Customer and Market Insights