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Brand sentiment analysis services and capabilities

NewtonX brand sentiment analysis insights turn the emotions of your clients and prospects into actionable data. It involves a complex combination of techniques, tools and technologies to get insights from large volumes of quant and qual data and determine if your brand sentiment is positive, negative or neutral. 

As part of your brand health strategy, you can use brand sentiment analysis to track how people feel about your brand in real-time. This means you can jump on any opportunities and get ahead of any issues immediately. Being this agile keeps you ahead of the game and prevents potential reputational damage. 

These brand sentiment insights can guide marketing, communication, and strategic decision-making by enabling businesses to dynamically respond to how their target audiences feel. You can also use these discoveries to clarify how clients and prospects feel about your brand, in comparison with your competitors. This competitive analysis gives you a data-backed steer as you develop differentiation strategies for your brand. 

NewtonX brand sentiment analysis research insights are applicable across your organization, for example:

  • Getting client feedback on products and services that identify areas of improvement, and build successful product launch campaigns
  • Evaluate the success of marketing and advertising campaigns
  • Manage reputation, not just by addressing negative sentiment, but developing areas of positive engagement
  • Identify opportunities for collaborations or partnerships with other similarly aligned brands
  • Develop more personalized client experiences based on this deeper understanding of their feelings and tailor messaging to each specific brand persona in your buyer teams – building in their subtle differences

Brand sentiment analysis research to deliver both scale and specificity

Our technology reaches across 140+ industries to give you the scale of a panel combined with the depth of an expert network. From professionals en masse to niche, hard-to-find audiences, the NewtonX Knowledge Graph can find the exact people to deliver the business insights you need. We’re the only customer loyalty research agency that’s developed proprietary research technology to keep up with market demands. Here’s just a sampling of who we pinpoint, for everything from 5,000+ participant surveys to curated groups of in-depth interviews.



  • Cryptocurrency specialists advising on hedge fund projects 
  • Advertising professionals overseeing brand spend
  • Reddit users that visit Reddit for NSFW content
  • IT decision-makers evaluating cloud software services

Want to see how NewtonX can help you?

brand sentiment analysis
brand sentiment analysis
brand sentiment analysis
brand sentiment analysis
brand sentiment analysis


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Take it from the world’s leading companies.

NewtonX’s platform gives us continued confidence that we’re sourcing the highest quality data to drive critical business decisions.

Jason Talwar
Insights Executive with 15+ years of experience (Salesforce, Tableau, Microsoft)

I was really excited when we found NewtonX. Their Custom Recruiting has genuinely been a game changer for us in terms of data quality. Not only do I have much greater trust in the data, but the variation in the data means I can more easily provide actionable direction for our product and marketing teams without finding myself rationalizing away bad data.

Matt Harris Senior Customer Research & Insights Manager

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NewtonX is the only B2B research company that connects researchers with the exact professionals required to solve any problem.