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Research strategy services and capabilities

Investing in a comprehensive research strategy belongs to the ‘measure twice, cut once’ school of thinking. It’s where you embed a unified approach to your market research projects across your organization. Your specific objectives are crystal clear – along with the KPIs and metrics you’ll use to measure its success. Right from the very start, everyone knows what to expect at every stage and how the final insights will be useful to their department.

A research strategy eliminates waste. No unactionable data is collected. No irrelevant information gathered. Everything in your analysis framework is focused on ensuring that your overarching business question is answered. 

This is the time for thoughtful consideration of each stage of your market research project, including:

  • Manage any potential ethical issues
  • Allocate resources
  • Mitigate risks
  • Specifically determine the scope of the research – including possible outcomes and their consequences

Your custom findings may uncover a few exciting surprises – like an untapped market, or idea for a new feature. But your insights are only useful if they build towards the business goals that underpin your market research project. And that needs the solid framework of pre-planned aims, processes and outcomes that are determined by your NewtonX research strategy.

Research strategy to deliver both scale and specificity

Our technology reaches across 140+ industries to give you the scale of a panel combined with the depth of an expert network. From professionals en masse to niche, hard-to-find audiences, the NewtonX Knowledge Graph can find the exact people to deliver the business insights you need. We’re the only customer loyalty research agency that’s developed proprietary research technology to keep up with market demands. Here’s just a sampling of who we pinpoint, for everything from 5,000+ participant surveys to curated groups of in-depth interviews.



  • Cryptocurrency specialists advising on hedge fund projects 
  • Advertising professionals overseeing brand spend
  • Reddit users that visit Reddit for NSFW content
  • IT decision-makers evaluating cloud software services

Want to see how NewtonX can help you?


6 tips to help make your next market research program a success

Nearly all market research projects follow a certain set of steps, from understanding the client’s business challenge, to developing the recruiting strategy and research methodology, to fielding and delivery, then analyzing the results, and finally

B2B marketing strategies differ from B2C strategies and affect how you conduct B2B research

B2B marketing strategies are fundamentally different from B2C strategies. Here are the implications of conducting B2B market research.

[Webinar] Strategies for cutting research costs without sacrificing quality

Regional VP of Market Research Ete Kpogho and Sr. Product Marketing Manager Jimmy Coonan host an interactive roundtable to discover the strategies your fellow insights leaders are using to minimize spend while sourcing reliable B2B insights.

Take it from the world’s leading companies.

NewtonX’s platform gives us continued confidence that we’re sourcing the highest quality data to drive critical business decisions.

Jason Talwar
Insights Executive with 15+ years of experience (Salesforce, Tableau, Microsoft)

I was really excited when we found NewtonX. Their Custom Recruiting has genuinely been a game changer for us in terms of data quality. Not only do I have much greater trust in the data, but the variation in the data means I can more easily provide actionable direction for our product and marketing teams without finding myself rationalizing away bad data.

Matt Harris Senior Customer Research & Insights Manager

Got your next question in mind?

NewtonX is the only B2B research company that connects researchers with the exact professionals required to solve any problem.