Research Strategy Services

Investing in a comprehensive research strategy belongs to the ‘measure twice, cut once’ school of thinking. It’s where you embed a unified approach to your market research projects across your organization. Your specific objectives are crystal clear – along with the KPIs and metrics you’ll use to measure its success. Right from the very start, everyone knows what to expect at every stage and how the final insights will be useful to their department.

A research strategy eliminates waste. No unactionable data is collected. No irrelevant information gathered. Everything in your analysis framework is focused on ensuring that your overarching business question is answered. 

This is the time for thoughtful consideration of each stage of your market research project, including:

• Manage any potential ethical issues
• Allocate resources
• Mitigate risks
• Specifically determine the scope of the research – including possible outcomes and their consequences

Your custom findings may uncover a few exciting surprises – like an untapped market, or idea for a new feature. But your insights are only useful if they build towards the business goals that underpin your market research project. And that needs the solid framework of pre-planned aims, processes and outcomes that are determined by your NewtonX research strategy.