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CHAID analysis services and capabilities

Working with a research partner means that you don’t have to worry about finding the large sample of niche respondents you need to make a CHAID analysis worthwhile. We’ll decide on appropriate variables together, making sure you avoid sample bias and overfitting. 

NewtonX CHAID analysis gives you more depth to the story of your buying teams’ path to purchase. It often uncovers hidden patterns and connections in your categorical data that can be used to your advantage. CHAID results help add detail to your B2B personas and identify distinct segments. You can also use CHAID to predict future behaviors of your clients and identify which of your service or product features are the most important to your customers. All of this informs your marketing strategies and product or service development in a very powerful way.


CHAID decision analysis

CHAID analysis to deliver both scale and specificity

Our technology reaches across 140+ industries to give you the scale of a panel combined with the depth of an expert network. From professionals en masse to niche, hard-to-find audiences, the NewtonX Knowledge Graph can find the exact people to deliver the business insights you need. We’re the only customer loyalty research agency that’s developed proprietary research technology to keep up with market demands. Here’s just a sampling of who we pinpoint, for everything from 5,000+ participant surveys to curated groups of in-depth interviews.



  • Cryptocurrency specialists advising on hedge fund projects 
  • Advertising professionals overseeing brand spend
  • Reddit users that visit Reddit for NSFW content
  • IT decision-makers evaluating cloud software services

Want to see how NewtonX can help you?

What is CHAID analysis?

chaid analysis

Decision tree components in CHAID analysis

go to market research

CHAID analysis in market segmentation

chaid analysis


The optimal process of B2B market segmentation

Successful marketing strategy is built on a deep understanding of your clients and targeting each type of buyer accordingly. This sounds so much easier than it is – especially for B2B organizations.   Thankfully, a good

Rethinking the stages of the B2B buyer journey using custom research

The traditional B2B buyer journey is changing because buyers are accessing quality digital information at each stage of their purchasing decision. Buying behaviors have changed and you’ve got less time with buyers to influence their decisions. 

19 buyer persona survey questions for strategy insights

Here are some tips for creating customer personas for your brands to truly understand your target audience and share across teams.

Take it from the world’s leading companies.

NewtonX’s platform gives us continued confidence that we’re sourcing the highest quality data to drive critical business decisions.

Jason Talwar
Insights Executive with 15+ years of experience (Salesforce, Tableau, Microsoft)

I was really excited when we found NewtonX. Their Custom Recruiting has genuinely been a game changer for us in terms of data quality. Not only do I have much greater trust in the data, but the variation in the data means I can more easily provide actionable direction for our product and marketing teams without finding myself rationalizing away bad data.

Matt Harris Senior Customer Research & Insights Manager

Got your next question in mind?

NewtonX is the only B2B research company that connects researchers with the exact professionals required to solve any problem.