Welcome to the Insights Matrix

2022 showed up as quite the year for B2B research. We delivered over 850 projects for 250 clients across 25 industries, partnering with the world’s top brands in the process. We’ve seen some brilliant and despicable things along the way, compiled into your handy guide to the state of B2B research. Looking to make brilliant decisions in 2023? See how Microsoft, McKinsey, Salesforce, Figma, Fortune, Adweek, and Meta do it below.

Take it from the world’s leading companies.

I love working with the crew at NewtonX. I very much value the great partnership we have had with our engagements—a true extension of our Microsoft team!
Tracy Wang, Ph.D
Microsoft, Senior Research Program Manager
NewtonX’s platform gives us continued confidence that we’re sourcing the highest quality data to drive critical business decisions.
Jason Talwar
Research leader with 15+ years of experience across Salesforce, Tableau, & Microsoft
A huge thank you to NewtonX for delivering on their commitment to excellence and being great partners. Dreamforce 2022 was our best year yet. We heard positive feedback on the quality of research participants and the tailored content has been viewed by millions of people across our industry.
Michelle Mere
Salesforce, Senior Director of Customer and Market Insights

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