Welcome to the Insights Matrix
2022 showed up as quite the year for B2B research. We delivered over 850 projects for 250 clients across 25 industries, partnering with the world’s top brands in the process. We’ve seen some brilliant and despicable things along the way, compiled into your handy guide to the state of B2B research. Looking to make brilliant decisions in 2023? See how Microsoft, McKinsey, Salesforce, Figma, Fortune, Adweek, and Meta do it below.
The 2023 Insights Matrix
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