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market-entry Article

How Price Sensitivity Influences Customer Buying Behavior

Find the perfect price point to maximize your market share and revenue using NewtonX price sensitivity research insights. Really get under the skin of your clients to fully understand their buying behavior.

persona-research Article

How A Longitudinal Study Drives Unique Insights

Do you want to get ahead of market trends? Use longitudinal research insights to build agility into your decision making.

rim-weighting Article

Performing Evaluation Research For Business Outcomes

Answer your strategic questions with reliable data from the right experts using NewtonX evaluation research.

brand-sentiment-analysis (3) Article

TURF analysis use cases in market research

TURF analysis is a sophisticated method widely employed in market research, particularly in the realm of media planning.

Aerial,Top,View,Container,Cargo,Ship,In,Import,Export,Business Case Study

Workrise Uncovers Oil & Gas Supply Chain Challenges to Guide the Industry Forward

Workrise and NewtonX release insights-driven study to illuminate oil & gas supply chain challenges and drive industry change.

Aerial,Shot,Of,An,Yacht,,Turning,In,The,Sea,From Article

Use market assessment frameworks to inform strategic thinking

Understanding the competitive landscape is crucial when you’re planning to launch a new product, increase market share, or grow into a new market. Market assessment frameworks scaffold this research and your evaluation of the competition.

Crystals,Of,Citric,Acid,,A,Common,Food,Preservative Article

Concept testing methods and examples for launch success

Concept testing is the closest thing to a crystal ball when it comes to planning a new project. Concept tests tell you what clients and prospects think about something that’s still at the ‘concept’ stage.

09.6_Fuel Cycle-NewtonX-Knowledge Haystack Webinar-1920px-feature image Thought Leadership

[Webinar] Is an MROC right for you? 3 use cases that are perfect for research communities

NewtonX Sr. Product Marketing Manager Jimmy Coonan and Fuel Cycle VP, Research Science Kevin Row share best practices on running MROCs and how they fit into your research.

primary-research Article

Use primary research at scale to find your edge on the market

To make the right investment decisions, you need the right data. It’s that simple and that complicated.  Yet to consistently outperform the market, investors have been missing one key part of due diligence: primary research

Water,Blue,Gel,Balls.,Polymer,Gel.,Silica,Gel.,Balls,Of Article

Behind the Survey: What Drives the Cost of B2B Sample Data?

Just as a treasure map guides you to hidden riches, data serves as a map guiding businesses toward informed decisions. This is true in the world of surveys, where the accuracy of your data directly

value-equivalence-line Article

Use value equivalence line insights to drive better business decisions

Are you working out whether or not to charge more for a new product or service? Are you trying to avoid creating a negative pricing spiral in your industry? Are you trying to increase your

derived-importance Article

Use derived importance analysis to pinpoint why your clients really love you

Derived importance is one of the many statistical analysis tools you can use in your market research. No one method generates all the answers and derived importance shouldn’t be used in isolation. But it’s a

commission-market-research Article

When to commission market research for your business

When it comes to making strategic business decisions, you’ve got the experience, skill, intuition and common sense. What’s missing? The evidence to back it up.  Commissioning market research is an investment that should be made

brand-health-tracking Article

How to leverage brand health tracking and measurement insights

When it comes to our health, we know prevention is better than cure. So we monitor everyday things ourselves, like weight and exercise, and attend recommended medical check-ups periodically.  Regularly servicing your car and dealing

Macro,Close,Up,Of,Soap,Bubbles,Look,Like,Scientific,Image Article

Behind the Survey: What Drives Data Quality?

Surveys have continued to grow as a popular research method for companies to gather primary insights. Yet concerns over fraud and compromised data quality have cast a shadow over the reliability of these services. It’s

attitudinal-research Article

Exploring the value of attitudinal research

Your market research provides massive amounts of data about what your clients and prospects do. You can extrapolate excellent insights from these metrics – where your clients are, which product or service is most popular,

B2B-customer-experience Article

Why nailing the B2B customer experience is critical for your business

B2B industries are often focused on the ‘what’ of their products and services – a ‘here’s what we’re selling and why it’s good for your business’ approach.  But centering the customer experience is just as

audience-segmentation Article

How audience segmentation research defines the perfect customer

Who is your perfect customer? How many of them are on your current client roster? What makes them perfect to you? Ask anyone what makes an ideal client and you’ll probably get similar answers: They’re

b2b-branding Article

How to craft B2B branding that builds customer trust

Trust is the cornerstone of any relationship, including your B2B business connections. Consistent branding is a major part of how your company instills trust in your current clients and future prospects.  Your B2B brand strategy

07.23_TKH-cutting-research-costs-900 Thought Leadership

[Webinar] Strategies for cutting research costs without sacrificing quality

Regional VP of Market Research Ete Kpogho and Sr. Product Marketing Manager Jimmy Coonan host an interactive roundtable to discover the strategies your fellow insights leaders are using to minimize spend while sourcing reliable B2B insights.

NX Current Generative AI – Feature Image 1920 (1) NewtonX Current

Beyond the buzz: Navigating the brave new world of generative AI

While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.

B2B-market-segmentation Article

The optimal process of B2B market segmentation

Successful marketing strategy is built on a deep understanding of your clients and targeting each type of buyer accordingly. This sounds so much easier than it is – especially for B2B organizations.   Thankfully, a good

gain-creators Article

Using gain creators to maximize B2B business outcomes

By being specific about how your gain creators help clients achieve their aims, you demonstrate how much you understand them. It’s all about drawing a straight line between their list of desired gains and your

gabor-granger Article

The Gabor Granger method for pricing optimization

Gabor Granger pricing analysis is a sequential monadic testing method used to determine your clients’ willingness to pay and the price elasticity of your products or services. It’s such a useful pricing optimization tool that

B2B-market-intelligence Article

How to leverage B2B market intelligence

Investment in B2B market intelligence should yield a high ROI – both in terms of making successful business decisions and avoiding less lucrative avenues.  You can leverage decision quality market intelligence across your organization at

research-recession-1920×1080 Article

Ride out market rollercoasters with custom research

Learn how custom research insures your strategic decisions against risk and keeps long term vision thriving—in any economic climate.

3-part-playbook-Feature image_1920 Article

Banish Bad Data with the 3-Part Good Data Playbook

Tired of throwing out bad samples in your B2B research? Use these tactics to regain confidence in your data and tell clear data stories to your stakeholders.

chris-henry-AwxDZTanOhE-unsplash Article

Rethinking the stages of the B2B buyer journey using custom research

The traditional B2B buyer journey is changing because buyers are accessing quality digital information at each stage of their purchasing decision. Buying behaviors have changed and you’ve got less time with buyers to influence their decisions. 

Groupe,Of,Casual,Business,People,Working,In,Front,Of,Glass Article

Why measuring ENPS is critical for improving retention

The connection between consumer experience and revenue is a well-researched, fully accepted business premise. But what about the link between employee experience and revenue growth? ENPS is one metric you can use to start this discovery for your organization. 

IIEX-EU-2023-Recap Article

AI, Research Jazz, and Derisking Spend: 3 Takeaways from GreenBook’s IIEX Europe 2023

If you were at IIEX Europe 2023 in Amsterdam, you likely left excited about the dialogue around data quality, new methods, and generative tools like AI. If you didn’t make it, we’ve outlined the key

knowledge-haystack-webinar-episode-2-900 Thought Leadership

[Webinar] The path to better decisions starts with better research

Join NewtonX Director of Client Delivery Pavle Krivokapic and Sr. Product Marketing Manager Jimmy Coonan for an interactive roundtable to hear about B2B methodologies that your fellow insights leaders are using to hit their research goals.

NX Current Generative AI – Feature Image 1920 (1) NewtonX Current

Beyond the buzz: Navigating the brave new world of generative AI

While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.

Close,Up,Glowing,Light,Bulb Article

The Business Value of B2B Brand Tracker Research Is Obvious; How to Do It Well Isn’t

Investing in B2B brand tracker research is the key to keeping a brand relevant and generating value. Knowing where your brand stands today and what will impact its success tomorrow is what brand tracking studies will tell you.  

Sparks,Fly,Out,Machine,Head,For,Metal,Processing,Laser,Metal Article

Why manufacturers need B2B market research

You need strong insights to navigate supply chain disruptions With unpredictable global disruptions, supply chain challenges are more complex than ever before. Manufacturers must solve for concurrent challenges across areas like demand fluctuations, product sourcing

Winding,Road,From,The,High,Mountain,Pass,In,Transylvania,,Romania. Article

Clean vehicle priorities of US automakers are no joke

Clean vehicles are among the top 3 priorities for OEMs in 2021.

nx-cs-HVAC Case Study

Why a leading HVAC manufacturer chose NewtonX to guide a regional expansion strategy

A leading US HVAC manufacturer needed precise insights to guide an aggressive regional expansion strategy.

nx-article-disrupting-checkout Article

Disrupting Checkout Lines: What the Purchasing Path of the Future Will Look Like

Despite major technological leaps, the often hated (but necessary) checkout line has persisted. But, emerging disruptions hope to break the wait.

nx-article-new-architects Article

The New Architects: How Tech Companies and VCs Are Shaping Urban Centers

72% of experts see public sector city entities as regulators, not shapers. So if not the regulators, then who?

nx-ai-agriculture Article

How Agriculture AI Companies Plan to Feed 9B People Without Destroying the Planet

The earth's population is estimated at 9 billion by 2040. Can AI help feed the masses, without destroying the planet?

Businesspeople,Discussing,And,Planning,Concept.,Front,Of,Glass,Wall,Marker Article

How to conduct B2B research: 3 tips for quality insights

Working with the world's leading organizations and top market research firms on a daily basis gives us a unique perspective into how teams are thinking about B2B research. Instead of keeping this a secret, we're sharing the leading indicators of great results.

nx-future-of-manufacturing Article

Are Robots Really Taking Manufacturing Jobs?

In 1960 one in four Americans held a position in the manufacturing industry; today, fewer than one in ten Americans do.

Dashboard Case Study

Top 3 German auto manufacturer realizes cost savings following innovation-centered B2B qual and quant research

Driving cost-savings for a Top 3 German automaker through innovation-centered research.

josh-gordon-yBLQnuEVq_w-unsplash Press

MediaPost: Search Engine Uses Machine Learning, Data To Identify Best Professionals To Recruit

NewtonX releases technology to give companies the ability to discover and engage with hard-to-find experienced professionals.