NewtonX, a leader in B2B market research, stands out from typical providers with its AI-driven tech that delivers both scale and data quality. NewtonX uses a framework of seven measurable KPIs to ensure accurate and
Teradata and NewtonX research of C-suite execs identifies AI trust barriers and provides strategic direction for AI initiatives.
As presented in Cannes Lions, NewtonX and Transmission publish exclusive insights to increase CMO presence on boards.
Retail decision-makers overwhelmingly want to integrate generative AI into their businesses. Except, most businesses' plans will likely hit an unexpected snag.
Find the perfect price point to maximize your market share and revenue using NewtonX price sensitivity research insights. Really get under the skin of your clients to fully understand their buying behavior.
Do you want to get ahead of market trends? Use longitudinal research insights to build agility into your decision making.
Answer your strategic questions with reliable data from the right experts using NewtonX evaluation research.
TURF analysis is a sophisticated method widely employed in market research, particularly in the realm of media planning.
Understanding the competitive landscape is crucial when you’re planning to launch a new product, increase market share, or grow into a new market. Market assessment frameworks scaffold this research and your evaluation of the competition.
Concept testing is the closest thing to a crystal ball when it comes to planning a new project. Concept tests tell you what clients and prospects think about something that’s still at the ‘concept’ stage.
NewtonX Sr. Product Marketing Manager Jimmy Coonan and Fuel Cycle VP, Research Science Kevin Row share best practices on running MROCs and how they fit into your research.
To make the right investment decisions, you need the right data. It’s that simple and that complicated. Yet to consistently outperform the market, investors have been missing one key part of due diligence: primary research
Find out if there’s a more efficient or cost effective alternative to your current due diligence process – without spending your time on it. Maybe you’re using GLG, AlphaSense, or Tegus, but who else is
Just as a treasure map guides you to hidden riches, data serves as a map guiding businesses toward informed decisions. This is true in the world of surveys, where the accuracy of your data directly
Are you working out whether or not to charge more for a new product or service? Are you trying to avoid creating a negative pricing spiral in your industry? Are you trying to increase your
Derived importance is one of the many statistical analysis tools you can use in your market research. No one method generates all the answers and derived importance shouldn’t be used in isolation. But it’s a
When it comes to making strategic business decisions, you’ve got the experience, skill, intuition and common sense. What’s missing? The evidence to back it up. Commissioning market research is an investment that should be made
When it comes to our health, we know prevention is better than cure. So we monitor everyday things ourselves, like weight and exercise, and attend recommended medical check-ups periodically. Regularly servicing your car and dealing
Surveys have continued to grow as a popular research method for companies to gather primary insights. Yet concerns over fraud and compromised data quality have cast a shadow over the reliability of these services. It’s
Your market research provides massive amounts of data about what your clients and prospects do. You can extrapolate excellent insights from these metrics – where your clients are, which product or service is most popular,
B2B industries are often focused on the ‘what’ of their products and services – a ‘here’s what we’re selling and why it’s good for your business’ approach. But centering the customer experience is just as
Who is your perfect customer? How many of them are on your current client roster? What makes them perfect to you? Ask anyone what makes an ideal client and you’ll probably get similar answers: They’re
Trust is the cornerstone of any relationship, including your B2B business connections. Consistent branding is a major part of how your company instills trust in your current clients and future prospects. Your B2B brand strategy
Regional VP of Market Research Ete Kpogho and Sr. Product Marketing Manager Jimmy Coonan host an interactive roundtable to discover the strategies your fellow insights leaders are using to minimize spend while sourcing reliable B2B insights.
While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.
Successful marketing strategy is built on a deep understanding of your clients and targeting each type of buyer accordingly. This sounds so much easier than it is – especially for B2B organizations. Thankfully, a good
By being specific about how your gain creators help clients achieve their aims, you demonstrate how much you understand them. It’s all about drawing a straight line between their list of desired gains and your
Gabor Granger pricing analysis is a sequential monadic testing method used to determine your clients’ willingness to pay and the price elasticity of your products or services. It’s such a useful pricing optimization tool that
Investment in B2B market intelligence should yield a high ROI – both in terms of making successful business decisions and avoiding less lucrative avenues. You can leverage decision quality market intelligence across your organization at
Learn how custom research insures your strategic decisions against risk and keeps long term vision thriving—in any economic climate.
Tired of throwing out bad samples in your B2B research? Use these tactics to regain confidence in your data and tell clear data stories to your stakeholders.
The traditional B2B buyer journey is changing because buyers are accessing quality digital information at each stage of their purchasing decision. Buying behaviors have changed and you’ve got less time with buyers to influence their decisions.
The connection between consumer experience and revenue is a well-researched, fully accepted business premise. But what about the link between employee experience and revenue growth? ENPS is one metric you can use to start this discovery for your organization.
If you were at IIEX Europe 2023 in Amsterdam, you likely left excited about the dialogue around data quality, new methods, and generative tools like AI. If you didn’t make it, we’ve outlined the key
Join NewtonX Director of Client Delivery Pavle Krivokapic and Sr. Product Marketing Manager Jimmy Coonan for an interactive roundtable to hear about B2B methodologies that your fellow insights leaders are using to hit their research goals.
While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.
Partner with NewtonX to dive into hiring trends, techniques, and experiences of design hiring managers and recruiters.
Poor quality data costs the US $3 trillion each year. There has to be a better way, and we believe we've found it. Read on.
More flexibility is on the way… and the 9-to-5 is dying.
We spoke with 45 CHROs who revealed what they learned in the last year, whether it was about themselves, their employees or their business.
Based on the positive feedback we received from our latest NewtonX Current, in partnership with Fortune, we're expanding the report to answer: what does everybody else think about the return and future of work?
We surveyed 75 CFOs forming a representative sample of the US economy, here's five insights we learned.
Continuing the conversation on the future of work, Fortune and Sheryl Estrada build on the NewtonX Current 75-person CFO study.
While many organizations openly support and advocate for LGBTQ, there is still room to improve when it comes to representation at the executive level.
What do CFOs really think about the future of work? From hybrid models to talent pipelines to DEI and beyond, find out what truly matters to finance chiefs.
For Bitcoin and other cryptos to gain true traction, it will need to ingrain itself much deeper into our financial system.
We recently partnered with Fortune in their first-ever CFO survey. Discover what CFOs really think about the future of work.
Working with the world's leading organizations and top market research firms on a daily basis gives us a unique perspective into how teams are thinking about B2B research. Instead of keeping this a secret, we're sharing the leading indicators of great results.
Despite some hesitance, there has been an uptick in the use of AI in HR. Read on.
It’s time for a sea change in how market research happens.
How human is HR? What can and cannot be automated, read on.
So many traditional market research firms continue to miss the mark with B2B audiences. Do you know how these decisions impact your bottom line?
In this paper, we unpack how we were able to disrupt traditional market research through the powerful blend of technology and emerging research approaches.
NewtonX releases technology to give companies the ability to discover and engage with hard-to-find experienced professionals.
The article was originally posted on Forbes. Increasingly, businesses can capitalize on individual expertise for narrow needs, ad-hoc projects and consultations. On the flip side, businesses are more open than ever to specialized talent contributing
Enabling an innovative and competitive talent strategy through precise, accurate expertise.
How direct access to data is changing the knowledge sector.
In 2020, market research professionals showcased their adaptability, ingenuity, and grit in a year that forced us to rethink how we work, collaborate, and make an impact in the knowledge space.
The E.U.’s Payment Services Directive (PSD 2) was one of the most formative mandates toward open banking. It opened up the payments industry to competition from non-banks and introduced collaboration and oversight. NewtonX conducted a
Since the gig economy exploded in 2008 how has the industry changed?
NewtonX is the world's leading B2B research company. Discover how we spotlight the world's brightest minds across 1.1billion professionals and 140 industries.
In 2020, market research professionals showcased their adaptability, ingenuity, and grit in a year that forced us to rethink how we work, collaborate, and make an impact in the knowledge space.