This w
Privacy Overview
71 results Management Consulting
Ogilvy and NewtonX Reveal What Makes or Breaks M&A Brand Migration
Without a brand migration strategy, companies risk losing the advantages of the merger M&A activity is resurging, driven by sector growth and corporate synergies.
Beyond the Deal: Why Brand Migration Makes or Breaks M&A
Only 7% of executives are fully satisfied with brand migration in M&A. Ogilvy & NewtonX reveal insights to drive post-deal growth.
The NewtonX Difference: Elevating Data Quality in Market Research
NewtonX, a leader in B2B market research, stands out from typical providers with its AI-driven tech that delivers both scale and data quality. NewtonX uses a framework of seven measurable KPIs to ensure accurate and
[Webinar Recap] The future of B2B research starts with the death of panels
Join Karine Pepin and Jimmy Coonan for a discussion around the pitfalls of using legacy panels and using that knowledge to improve your recruiting and survey results.
ChatGPT dominates the AI market, but the Google threat looms
With sky-high brand awareness, a reputation for reliability, and a positive NPS, ChatGPT seems untouchable. But our research suggests business executives aren't so sure.
[Webinar Recap] Ditch the Bad Data with Greenbook’s Lenny Murphy as Your Guide
Greenbook’s Chief Advisor for Insights and Development Lenny Murphy and NewtonX’s Product Marketing Director Jimmy Coonan provide a deep dive into solving for B2B sample quality.
[Report] How Brand Impacts Share Price
Interbrand, NewtonX, and Brodeur Partners reveal how brand research and investor communications can improve company valuation.
How Price Sensitivity Influences Customer Buying Behavior
Find the perfect price point to maximize your market share and revenue using NewtonX price sensitivity research insights. Really get under the skin of your clients to fully understand their buying behavior.
How A Longitudinal Study Drives Unique Insights
Do you want to get ahead of market trends? Use longitudinal research insights to build agility into your decision making.
Performing Evaluation Research For Business Outcomes
Answer your strategic questions with reliable data from the right experts using NewtonX evaluation research.
TURF analysis use cases in market research
TURF analysis is a sophisticated method widely employed in market research, particularly in the realm of media planning.
Use market assessment frameworks to inform strategic thinking
Understanding the competitive landscape is crucial when you’re planning to launch a new product, increase market share, or grow into a new market. Market assessment frameworks scaffold this research and your evaluation of the competition.
Concept testing methods and examples for launch success
Concept testing is the closest thing to a crystal ball when it comes to planning a new project. Concept tests tell you what clients and prospects think about something that’s still at the ‘concept’ stage.
[Webinar] Is an MROC right for you? 3 use cases that are perfect for research communities
NewtonX Sr. Product Marketing Manager Jimmy Coonan and Fuel Cycle VP, Research Science Kevin Row share best practices on running MROCs and how they fit into your research.
Use primary research at scale to find your edge on the market
To make the right investment decisions, you need the right data. It’s that simple and that complicated. Yet to consistently outperform the market, investors have been missing one key part of due diligence: primary research
How the top 6 GLG competitors deliver on market intelligence
Find out if there’s a more efficient or cost effective alternative to your current due diligence process – without spending your time on it. Maybe you’re using GLG, AlphaSense, or Tegus, but who else is
How MBB delivers confident strategy with niche professional insights
MBB’s client strategically reshaped their product offerings and pricing strategies, thanks to 100% verified data from niche professionals.
Behind the Survey: What Drives the Cost of B2B Sample Data?
Just as a treasure map guides you to hidden riches, data serves as a map guiding businesses toward informed decisions. This is true in the world of surveys, where the accuracy of your data directly
Use value equivalence line insights to drive better business decisions
Are you working out whether or not to charge more for a new product or service? Are you trying to avoid creating a negative pricing spiral in your industry? Are you trying to increase your
Use derived importance analysis to pinpoint why your clients really love you
Derived importance is one of the many statistical analysis tools you can use in your market research. No one method generates all the answers and derived importance shouldn’t be used in isolation. But it’s a
When to commission market research for your business
When it comes to making strategic business decisions, you’ve got the experience, skill, intuition and common sense. What’s missing? The evidence to back it up. Commissioning market research is an investment that should be made
How to leverage brand health tracking and measurement insights
When it comes to our health, we know prevention is better than cure. So we monitor everyday things ourselves, like weight and exercise, and attend recommended medical check-ups periodically. Regularly servicing your car and dealing
Behind the Survey: What Drives Data Quality?
Surveys have continued to grow as a popular research method for companies to gather primary insights. Yet concerns over fraud and compromised data quality have cast a shadow over the reliability of these services. It’s
Exploring the value of attitudinal research
Your market research provides massive amounts of data about what your clients and prospects do. You can extrapolate excellent insights from these metrics – where your clients are, which product or service is most popular,
Why nailing the B2B customer experience is critical for your business
B2B industries are often focused on the ‘what’ of their products and services – a ‘here’s what we’re selling and why it’s good for your business’ approach. But centering the customer experience is just as
How audience segmentation research defines the perfect customer
Who is your perfect customer? How many of them are on your current client roster? What makes them perfect to you? Ask anyone what makes an ideal client and you’ll probably get similar answers: They’re
How to craft B2B branding that builds customer trust
Trust is the cornerstone of any relationship, including your B2B business connections. Consistent branding is a major part of how your company instills trust in your current clients and future prospects. Your B2B brand strategy
[Webinar] Strategies for cutting research costs without sacrificing quality
Regional VP of Market Research Ete Kpogho and Sr. Product Marketing Manager Jimmy Coonan host an interactive roundtable to discover the strategies your fellow insights leaders are using to minimize spend while sourcing reliable B2B insights.
How The Wall Street Journal cut through the generative AI haze with NewtonX insights
How do marketers plan to realize gains from AI? The Wall Street Journal partnered with NewtonX to survey 82 executives for the scoop.
Beyond the buzz: Navigating the brave new world of generative AI
While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.
The optimal process of B2B market segmentation
Successful marketing strategy is built on a deep understanding of your clients and targeting each type of buyer accordingly. This sounds so much easier than it is – especially for B2B organizations. Thankfully, a good
Using gain creators to maximize B2B business outcomes
By being specific about how your gain creators help clients achieve their aims, you demonstrate how much you understand them. It’s all about drawing a straight line between their list of desired gains and your
The Gabor Granger method for pricing optimization
Gabor Granger pricing analysis is a sequential monadic testing method used to determine your clients’ willingness to pay and the price elasticity of your products or services. It’s such a useful pricing optimization tool that
How to leverage B2B market intelligence
Investment in B2B market intelligence should yield a high ROI – both in terms of making successful business decisions and avoiding less lucrative avenues. You can leverage decision quality market intelligence across your organization at
Ride out market rollercoasters with custom research
Learn how custom research insures your strategic decisions against risk and keeps long term vision thriving—in any economic climate.
Hedgeweek: Building reliable research by scaling qualitative data
Solid findings from reputable sources can validate an investment thesis while vague information from weak experts risks wasting time and money while potentially leading a manager to a dead end.
Banish Bad Data with the 3-Part Good Data Playbook
Tired of throwing out bad samples in your B2B research? Use these tactics to regain confidence in your data and tell clear data stories to your stakeholders.
Rethinking the stages of the B2B buyer journey using custom research
The traditional B2B buyer journey is changing because buyers are accessing quality digital information at each stage of their purchasing decision. Buying behaviors have changed and you’ve got less time with buyers to influence their decisions.
Why measuring ENPS is critical for improving retention
The connection between consumer experience and revenue is a well-researched, fully accepted business premise. But what about the link between employee experience and revenue growth? ENPS is one metric you can use to start this discovery for your organization.
AI, Research Jazz, and Derisking Spend: 3 Takeaways from GreenBook’s IIEX Europe 2023
If you were at IIEX Europe 2023 in Amsterdam, you likely left excited about the dialogue around data quality, new methods, and generative tools like AI. If you didn’t make it, we’ve outlined the key
[Webinar] The path to better decisions starts with better research
Join NewtonX Director of Client Delivery Pavle Krivokapic and Sr. Product Marketing Manager Jimmy Coonan for an interactive roundtable to hear about B2B methodologies that your fellow insights leaders are using to hit their research goals.
Beyond the buzz: Navigating the brave new world of generative AI
While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.
What is the true cost of bad data?
Poor quality data costs the US $3 trillion each year. There has to be a better way, and we believe we've found it. Read on.
How McKinsey drives healthcare innovation with NewtonX
McKinsey partnered with NewtonX to collect insights on healthcare innovation to drive their clients’ success.
How a strategy consultancy made a multi-billion dollar evaluation with NewtonX insights
The challenge of fielding global perceptions for billion-dollar valuations Sustainable energy is on the rise. By 2026, renewable energy dependency is expected to increase at least 60% from its 2020 levels. With such
The Business Value of B2B Brand Tracker Research Is Obvious; How to Do It Well Isn’t
Investing in B2B brand tracker research is the key to keeping a brand relevant and generating value. Knowing where your brand stands today and what will impact its success tomorrow is what brand tracking studies will tell you.
Gain proprietary insights with the NewtonX Knowledge Graph
It wasn’t possible to recruit for niche B2B audiences at scale and speed — until the NewtonX Knowledge Graph. Enter: the solution to better qualitative and quantitative research results.
How a global marketing agency gained top clients with C-suite insights
A Global Marketing Agency Sought to Test Brand Perception Brand positioning can make or break a company. Keenly aware of this, our client — a global marketing and digital strategy agency — sought to test
Why B2B research panels aren’t enough
If you’re looking for B2B research, you might think that market research panels are a good place to start. They offer access to a large number of respondents often at a reasonable price. However, B2B
Why is B2B market research so important?
B2B market research provides companies with the vital data that allows them to grow and succeed. Today, as many companies struggle to pick up the pieces left after Covid-19 shattered workplace and economic norms, the
NewtonX Current: What everybody really thinks about the future of work
Based on the positive feedback we received from our latest NewtonX Current, in partnership with Fortune, we're expanding the report to answer: what does everybody else think about the return and future of work?
[Innovation Report] How UX Research Leaders can delight customers and beat competitors
Increase customer satisfaction and retention, build a competitive product roadmap, and make the most of customer and competitor insights to build delightful user experiences with our latest innovation report.
Five insights on what CFOs really think about the future of work
We surveyed 75 CFOs forming a representative sample of the US economy, here's five insights we learned.
[Guide] The ultimate B2B research guide for product marketers
Product marketers have an incredible opportunity to leverage B2B research. Read our guide to learn how.
Fortune: 63% of high-growth companies have hybrid work models
Continuing the conversation on the future of work, Fortune and Sheryl Estrada build on the NewtonX Current 75-person CFO study.
NewtonX surveyed 75 CFOs to gauge support and representation of LGBTQ at work
While many organizations openly support and advocate for LGBTQ, there is still room to improve when it comes to representation at the executive level.
Fortune: From talent pipelines to hybrid work models, here’s what mattered to CFOs this week
What do CFOs really think about the future of work? From hybrid models to talent pipelines to DEI and beyond, find out what truly matters to finance chiefs.
Fortune: Sorry, Bitcoin: CFOs say they aren’t adopting crypto
For Bitcoin and other cryptos to gain true traction, it will need to ingrain itself much deeper into our financial system.
Fortune: We polled CFOs to find out what they really think about going back to the office
We recently partnered with Fortune in their first-ever CFO survey. Discover what CFOs really think about the future of work.
GreenBook: NewtonX’s Sascha Eder On Using AI For Custom Recruiting
"We are the best kept secret in market research out there." Lenny Murphy and Sascha Eder talk about scalable B2B solutions and the future of self-serve market research.
How to conduct B2B research: 3 tips for quality insights
Working with the world's leading organizations and top market research firms on a daily basis gives us a unique perspective into how teams are thinking about B2B research. Instead of keeping this a secret, we're sharing the leading indicators of great results.
The Future of B2B Market Research is NewtonX Custom Recruiting
It’s time for a sea change in how market research happens.
[Infographic] Visualizing the true cost of bad data
So many traditional market research firms continue to miss the mark with B2B audiences. Do you know how these decisions impact your bottom line?
[Whitepaper] Reinventing B2B market research through the power of AI and LinkedIn APIs
In this paper, we unpack how we were able to disrupt traditional market research through the powerful blend of technology and emerging research approaches.
MediaPost: Search Engine Uses Machine Learning, Data To Identify Best Professionals To Recruit
NewtonX releases technology to give companies the ability to discover and engage with hard-to-find experienced professionals.
How we searched through 300,000 digital architects and IT operations experts to find the 20 to develop innovative, leading enterprise architecture
Driving enterprise digital transformation at rapid pace for a Top 3 Global Consulting Company.
Forbes: How New Data Strategies Can Transform Enterprise Market Research
Get smart on the new primary market research for enterprises.
Competitive Feature Benchmarks 2.0: How Direct Access to Data is Changing the Industry
How direct access to data is changing the knowledge sector.
Banking Without Borders: Open Banking’s New Frontier
The E.U.’s Payment Services Directive (PSD 2) was one of the most formative mandates toward open banking. It opened up the payments industry to competition from non-banks and introduced collaboration and oversight. NewtonX conducted a
NewtonX Overview One-sheet
NewtonX is the world's leading B2B research company. Discover how we spotlight the world's brightest minds across 1.1billion professionals and 140 industries.
NewtonX 2020: Year in Review
In 2020, market research professionals showcased their adaptability, ingenuity, and grit in a year that forced us to rethink how we work, collaborate, and make an impact in the knowledge space.