NewtonX & PR 73 reveals how communications teams face trust challenges. Explore insights and strategies to build internal credibility.
NewtonX and Georgian analyze AI adoption in B2B growth stage companies, with benchmarks for productivity, cost management, and growth.
Airwallex aims to provide clear guidance on embedded finance with real-world insights Embedded finance—where companies integrate financial services directly into their platforms—is projected to exceed $600 billion by 2025, according to EY forecasts.
Originally published on PR Newswire, November 21, 2024. TORONTO /PRNewswire/ – Georgian, a growth-stage B2B investor helping companies scale faster via its AI Lab, today announced the findings of its inaugural AI, Applied benchmarking report.
Hosted by Jackie Cutrone, CMO of NewtonX, this conversation with Jacqueline Woods, CMO of Teradata, delves into strategies for fostering trust in AI and integrating Trusted AI across organizations. Featuring findings from Teradata and NewtonX’s
Kolsquare and NewtonX equip brands with actionable influencer marketing insights. Influencer marketing has evolved into a key pillar of the marketing mix, yet brands face a variety of challenges in building impactful campaigns.
Without a brand migration strategy, companies risk losing the advantages of the merger M&A activity is resurging, driven by sector growth and corporate synergies.
“This is GRIT’s fourth time partnering with NewtonX, and the difference between processing the sample they provide versus the data we collect ourselves is like night and day…” -Lenny Murphy, Chief Advisor for Insights and
Originally published on Business Wire, October 22, 2024. AUSTIN, Texas–(BUSINESS WIRE)–A new study on the energy source-to-pay (S2P) space has revealed the high costs and hidden inefficiencies of the process that energy companies use to
Listen as Leon Mishkis and Jason Talwar discuss the differences between synthetic and augmented data and a framework for boosting synthetic samples.
Asking the key brand awareness survey questions will help you assess where you stand on this crucial marketing metric.
Only 7% of executives are fully satisfied with brand migration in M&A. Ogilvy & NewtonX reveal insights to drive post-deal growth.
Keeping your customers is key to a growing and profitable business. Here are customer retention survey questions to explore drivers of customer loyalty.
Recently, there’s been significant buzz about synthetic research in B2B research—both excitement and concern. “I’m skeptical…is there any research showing that synthetic data is accurate?” This is what we’ve been hearing from the research community.
NewtonX, a leader in B2B market research, stands out from typical providers with its AI-driven tech that delivers both scale and data quality. NewtonX uses a framework of seven measurable KPIs to ensure accurate and
Discover how WARC and NewtonX guide advertisers through programmatic challenges with expert insights.
Discover the top trends in programmatic advertising for 2024. Download the NewtonX & WARC report now.
Join Karine Pepin and Jimmy Coonan for a discussion around the pitfalls of using legacy panels and using that knowledge to improve your recruiting and survey results.
Teradata and NewtonX research of C-suite execs identifies AI trust barriers and provides strategic direction for AI initiatives.
With sky-high brand awareness, a reputation for reliability, and a positive NPS, ChatGPT seems untouchable. But our research suggests business executives aren't so sure.
Despite skyrocketing demand, only 10% of AI initiatives are delivering substantial ROI. It will take hard work, dedication, and a whole lot of resources to get where you want to be.
Greenbook’s Chief Advisor for Insights and Development Lenny Murphy and NewtonX’s Product Marketing Director Jimmy Coonan provide a deep dive into solving for B2B sample quality.
NEW YORK (June 18, 2024) — Today, B2B research company NewtonX and B2B marketing agency Transmission proudly announce the release of their latest report, “Building the Board Ready CMO in B2B.” This comprehensive study features
As presented in Cannes Lions, NewtonX and Transmission publish exclusive insights to increase CMO presence on boards.
Based on recent NewtonX research, the B2B CMO role has evolved to lead digital transformation and drive organizational growth through cross-functional collaboration. However, boardrooms have been slow to reflect this expanded CMO role and its
Retail decision-makers overwhelmingly want to integrate generative AI into their businesses. Except, most businesses' plans will likely hit an unexpected snag.
When decision-makers are debating which generative AI tools to invest in, it's reliability that tips the scales. But is brand awareness coloring perceptions?
New insights show how advertisers and agencies are succeeding and spending in an era of advertising targeting, social media and AI.
Most marketers agree: When it comes to implementing AI, efficiency is the main goal. But at what cost?
With total confidence in their data, Greenbook rewrote the insights industry narrative.
Sick of bad data? Uncertain that what you have is true? Good news: B2B is entering its new standard of truth, starting with sample.
Originally published on Business Wire, May 22, 2024. SAN DIEGO--(BUSINESS WIRE)--May 22, 2024-- A new survey of C-suite executives and AI leaders shows four in ten execs don’t trust their data to generate accurate AI outputs.
NewtonX, EssenceMediacom, and Xerox explore the complexities and changes of the B2B CMO and how one marketing leader is leading that reinvention at Xerox.
NewtonX and Material reveal how marketers leverage social media and ad tech trends, backed by exclusive data.
67% of S&P 500 companies may be inaccurately valued due to brand understanding. For enterprise research leaders looking to influence C-suite strategy, realigning investor understanding of your brand can help.
Interbrand, NewtonX, and Brodeur Partners reveal how brand research and investor communications can improve company valuation.
New York, NY, March 21, 2024 – NewtonX, a leading provider of B2B market research, is proud to announce the appointment of Kavita Anand as its new Vice President of Product. From the NewtonX Knowledge
Originally published on PRNewswire, March 20, 2024. NEW YORK, March 20, 2024 /PRNewswire/ — New research released today by Interbrand, in partnership with NewtonX and Brodeur Partners, unveils a powerful connection between brand and share price. The report, How
Join Interbrand and NewtonX to learn how insights leaders can use primary and public data to connect brand strategy and brand value.
We’re excited to announce that NewtonX has been selected as a leading supplier in Field Services.
Wallaroo.AI Head of Marketing Pam Sufi and NewtonX Sr. Product Marketing Manager Jimmy Coonan share best practices for stakeholder alignment when conducting B2B research.
Are B2B CMOs the CEOs of digital transformation? EssenceMediacom and NewtonX release a global survey on the complex role of the B2B CMO.
Adweek and NewtonX, explore what defines a ‘Great CMO’ through the lens of cross-functional collaboration.
Drawing upon the insights of 470 product designers around the world, Figma delves into the factors that make designers happier and more productive in a new work world.
What separates great CMOs from good ones? NewtonX and Adweek reveal the skills, behaviors and attributes of great CMO collaborators.
Find the perfect price point to maximize your market share and revenue using NewtonX price sensitivity research insights. Really get under the skin of your clients to fully understand their buying behavior.
Do you want to get ahead of market trends? Use longitudinal research insights to build agility into your decision making.
Answer your strategic questions with reliable data from the right experts using NewtonX evaluation research.
TURF analysis is a sophisticated method widely employed in market research, particularly in the realm of media planning.
NewtonX Prime is an all-access investment research platform that delivers expert intelligence at scale.
Leon Mishkis, COO at NewtonX, shares key insights on futureproofing your product strategy with the 5-stage Product Research Lifecycle.
What separates great CMOs from good ones? NewtonX and Adweek unveil new research on CMO collaboration secrets and business impact.
We’re excited to build an equitable community and industry of support with WIRe.
A leading bank refined its GTM strategy for a new, exclusive credit card with insights from high-net worth individuals (HNWIs).
Workrise and NewtonX release insights-driven study to illuminate oil & gas supply chain challenges and drive industry change.
We love being social whether it's happy hour, going rock climbing or organizing a remote gaming night. We work hard but always make an effort to get together and get to know one another. Largely
Understanding the competitive landscape is crucial when you’re planning to launch a new product, increase market share, or grow into a new market. Market assessment frameworks scaffold this research and your evaluation of the competition.
Concept testing is the closest thing to a crystal ball when it comes to planning a new project. Concept tests tell you what clients and prospects think about something that’s still at the ‘concept’ stage.
NewtonX Sr. Product Marketing Manager Jimmy Coonan and Fuel Cycle VP, Research Science Kevin Row share best practices on running MROCs and how they fit into your research.
To make the right investment decisions, you need the right data. It’s that simple and that complicated. Yet to consistently outperform the market, investors have been missing one key part of due diligence: primary research
Find out if there’s a more efficient or cost effective alternative to your current due diligence process – without spending your time on it. Maybe you’re using GLG, AlphaSense, or Tegus, but who else is
MBB’s client strategically reshaped their product offerings and pricing strategies, thanks to 100% verified data from niche professionals.
Wallaroo.AI and NewtonX help enterprises accelerate ML adoption and scale ML models in production by sharing actionable lessons from CDOs.
Tap into the secret of high growth companies: custom B2B research.
Just as a treasure map guides you to hidden riches, data serves as a map guiding businesses toward informed decisions. This is true in the world of surveys, where the accuracy of your data directly
Are you working out whether or not to charge more for a new product or service? Are you trying to avoid creating a negative pricing spiral in your industry? Are you trying to increase your
Derived importance is one of the many statistical analysis tools you can use in your market research. No one method generates all the answers and derived importance shouldn’t be used in isolation. But it’s a
When it comes to making strategic business decisions, you’ve got the experience, skill, intuition and common sense. What’s missing? The evidence to back it up. Commissioning market research is an investment that should be made
When it comes to our health, we know prevention is better than cure. So we monitor everyday things ourselves, like weight and exercise, and attend recommended medical check-ups periodically. Regularly servicing your car and dealing
Surveys have continued to grow as a popular research method for companies to gather primary insights. Yet concerns over fraud and compromised data quality have cast a shadow over the reliability of these services. It’s
Is the free-to-play revenue model the future of gaming? Digiday partnered with NewtonX to survey 50 game developers to solve the puzzle.
Is the Creator Economy past due on its payments? Nium and NewtonX surveyed 120+ creators around the world to improve the payment process on social media platforms.
The path to net zero is paved with challenges. Optera and NewtonX surveyed 80 sustainability leaders to help companies reduce emissions.
Join Jason Talwar, Patiwat Panurach, and Vicky Gu to learn how to design questions and interpret data on emerging technology—for maximum business impact.
Data is important, but it’s not everything. Get an inside look at how insights and strategy leaders at The New York Times and DoorDash build influence and deliver business impact.