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PR73 Bridges the Trust Gap for In-House Communications

NewtonX & PR 73 reveals how communications teams face trust challenges. Explore insights and strategies to build internal credibility.

Georgian and NewtonX show B2B growth-stage companies how to scale AI in R&D and GTM

NewtonX and Georgian analyze AI adoption in B2B growth stage companies, with benchmarks for productivity, cost management, and growth.

Airwallex + NewtonX Decode How to Scale Embedded Finance

Airwallex aims to provide clear guidance on embedded finance with real-world insights Embedded finance—where companies integrate financial services directly into their platforms—is projected to exceed $600 billion by 2025, according to EY forecasts.

Georgian, in Partnership with NewtonX, Unveils Inaugural 2024 AI, Applied Benchmarking Report

Originally published on PR Newswire, November 21, 2024. TORONTO /PRNewswire/ – Georgian, a growth-stage B2B investor helping companies scale faster via its AI Lab, today announced the findings of its inaugural AI, Applied benchmarking report.

Next on the C-Suite Agenda: AI Trust

Hosted by Jackie Cutrone, CMO of NewtonX, this conversation with Jacqueline Woods, CMO of Teradata, delves into strategies for fostering trust in AI and integrating Trusted AI across organizations. Featuring findings from Teradata and NewtonX’s

Kolsquare + NewtonX define the state of influencer marketing across Europe

Kolsquare and NewtonX equip brands with actionable influencer marketing insights. Influencer marketing has evolved into a key pillar of the marketing mix, yet brands face a variety of challenges in building impactful campaigns.

Ogilvy and NewtonX Reveal What Makes or Breaks M&A Brand Migration

Without a brand migration strategy, companies risk losing the advantages of the merger M&A activity is resurging, driven by sector growth and corporate synergies.

2024 GRIT Business & Innovation Report

“This is GRIT’s fourth time partnering with NewtonX, and the difference between processing the sample they provide versus the data we collect ourselves is like night and day…” -Lenny Murphy, Chief Advisor for Insights and

Improving the Source-to-Pay Lifecycle for Energy Companies

Originally published on Business Wire, October 22, 2024. AUSTIN, Texas–(BUSINESS WIRE)–A new study on the energy source-to-pay (S2P) space has revealed the high costs and hidden inefficiencies of the process that energy companies use to

[Webinar Recap] Is B2B ready for synthetic sample? Yes – if you know how to augment it

Listen as Leon Mishkis and Jason Talwar discuss the differences between synthetic and augmented data and a framework for boosting synthetic samples.

20 B2B Brand Awareness Survey Questions That Improve Strategic Planning

Asking the key brand awareness survey questions will help you assess where you stand on this crucial marketing metric.

Beyond the Deal: Why Brand Migration Makes or Breaks M&A

Only 7% of executives are fully satisfied with brand migration in M&A. Ogilvy & NewtonX reveal insights to drive post-deal growth.

17 customer retention survey questions to unlock relationship drivers

Keeping your customers is key to a growing and profitable business. Here are customer retention survey questions to explore drivers of customer loyalty.

How Synthetic Sample in B2B research enhances data quality

Recently, there’s been significant buzz about synthetic research in B2B research—both excitement and concern. “I’m skeptical…is there any research showing that synthetic data is accurate?” This is what we’ve been hearing from the research community. 

The NewtonX Difference: Elevating Data Quality in Market Research

NewtonX, a leader in B2B market research, stands out from typical providers with its AI-driven tech that delivers both  scale and data quality. NewtonX uses a framework of seven measurable KPIs to ensure accurate and

Amidst programmatic change, WARC partners with NewtonX to guide the ad industry

Discover how WARC and NewtonX guide advertisers through programmatic challenges with expert insights.

The Future of Programmatic 2024

Discover the top trends in programmatic advertising for 2024. Download the NewtonX & WARC report now.

[Webinar Recap] The future of B2B research starts with the death of panels

Join Karine Pepin and Jimmy Coonan for a discussion around the pitfalls of using legacy panels and using that knowledge to improve your recruiting and survey results.

C-suite insights advance Teradata’s position in trusted AI

Teradata and NewtonX research of C-suite execs identifies AI trust barriers and provides strategic direction for AI initiatives.

ChatGPT dominates the AI market, but the Google threat looms

With sky-high brand awareness, a reputation for reliability, and a positive NPS, ChatGPT seems untouchable. But our research suggests business executives aren't so sure.

Despite skyrocketing demand, only 10% of AI initiatives are delivering substantial ROI

Despite skyrocketing demand, only 10% of AI initiatives are delivering substantial ROI. It will take hard work, dedication, and a whole lot of resources to get where you want to be.

[Webinar Recap] Ditch the Bad Data with Greenbook’s Lenny Murphy as Your Guide

Greenbook’s Chief Advisor for Insights and Development Lenny Murphy and NewtonX’s Product Marketing Director Jimmy Coonan provide a deep dive into solving for B2B sample quality.

Introducing: Building The Board Ready CMO in B2B

NEW YORK (June 18, 2024) — Today, B2B research company NewtonX and B2B marketing agency Transmission proudly announce the release of their latest report, “Building the Board Ready CMO in B2B.” This comprehensive study features

Transmission Elevates The B2B CMO in the Boardroom

As presented in Cannes Lions, NewtonX and Transmission publish exclusive insights to increase CMO presence on boards.

Building The Board Ready CMO in B2B

Based on recent NewtonX research, the B2B CMO role has evolved to lead digital transformation and drive organizational growth through cross-functional collaboration. However, boardrooms have been slow to reflect this expanded CMO role and its

Retail decision-makers are keen to deploy generative AI, but hiring the right people may prove trickier than expected

Retail decision-makers overwhelmingly want to integrate generative AI into their businesses. Except, most businesses' plans will likely hit an unexpected snag.

NewtonX research finds reliability is the determining factor when buying AI, but is brand awareness coloring perceptions?

When decision-makers are debating which generative AI tools to invest in, it's reliability that tips the scales. But is brand awareness coloring perceptions?

New Research from Material and NewtonX Reveals Shifts in Digital Ad Spending and Social Media Strategies

New insights show how advertisers and agencies are succeeding and spending in an era of advertising targeting, social media and AI.

Marketers want AI to help them be more efficient and effective, not replace their human colleagues

Most marketers agree: When it comes to implementing AI, efficiency is the main goal. But at what cost?

Greenbook partners with NewtonX to lead B2B research into a new standard of truth

With total confidence in their data, Greenbook rewrote the insights industry narrative.

Reclaim Your Peace of Mind: B2B’s Entering Its New Standard of Truth

Sick of bad data? Uncertain that what you have is true? Good news: B2B is entering its new standard of truth, starting with sample. 

Survey: C-Suite Execs Trust AI’s Potential but Face Challenges in Strategy, Execution, and Reliability

Originally published on Business Wire, May 22, 2024. SAN DIEGO--(BUSINESS WIRE)--May 22, 2024-- A new survey of C-suite executives and AI leaders shows four in ten execs don’t trust their data to generate accurate AI outputs.

CMOs, It’s Time for Reinvention

NewtonX, EssenceMediacom, and Xerox explore the complexities and changes of the B2B CMO and how one marketing leader is leading that reinvention at Xerox.

[Report] The Digital Lead: 2024 Ad Insights & Tech Trends

NewtonX and Material reveal how marketers leverage social media and ad tech trends, backed by exclusive data.

How Interbrand unlocked market capitalization with brand research

67% of S&P 500 companies may be inaccurately valued due to brand understanding. For enterprise research leaders looking to influence C-suite strategy, realigning investor understanding of your brand can help.

[Report] How Brand Impacts Share Price

Interbrand, NewtonX, and Brodeur Partners reveal how brand research and investor communications can improve company valuation.

NewtonX Appoints Kavita Anand as VP of Product

New York, NY, March 21, 2024 – NewtonX, a leading provider of B2B market research, is proud to announce the appointment of Kavita Anand as its new Vice President of Product.  From the NewtonX Knowledge

New Research Finds a Powerful Connection Between Brand and Share Price

Originally published on PRNewswire, March 20, 2024. NEW YORK, March 20, 2024 /PRNewswire/ — New research released today by Interbrand, in partnership with NewtonX and Brodeur Partners, unveils a powerful connection between brand and share price. The report, How

How to Influence the CEO’s Agenda with Brand Research

Join Interbrand and NewtonX to learn how insights leaders can use primary and public data to connect brand strategy and brand value.

Greenbook Honors NewtonX in 2023 GRIT Top 10 Most Innovative Suppliers

We’re excited to announce that NewtonX has been selected as a leading supplier in Field Services.

[Webinar] Cross-functional collaboration tips for B2B research that save money, time, and tears

Wallaroo.AI Head of Marketing Pam Sufi and NewtonX Sr. Product Marketing Manager Jimmy Coonan share best practices for stakeholder alignment when conducting B2B research.

EssenceMediacom + NewtonX Illuminate the Growing Role of B2B CMOs

Are B2B CMOs the CEOs of digital transformation? EssenceMediacom and NewtonX release a global survey on the complex role of the B2B CMO.

NewtonX + Adweek Launch Exclusive Feature on CMO Collaboration

Adweek and NewtonX, explore what defines a ‘Great CMO’ through the lens of cross-functional collaboration.

Figma Explores the State of Designers with NewtonX Insights

Drawing upon the insights of 470 product designers around the world, Figma delves into the factors that make designers happier and more productive in a new work world.

Adweek + NewtonX Quantify the Business Impact of CMO Collaboration

What separates great CMOs from good ones? NewtonX and Adweek reveal the skills, behaviors and attributes of great CMO collaborators.

How Price Sensitivity Influences Customer Buying Behavior

Find the perfect price point to maximize your market share and revenue using NewtonX price sensitivity research insights. Really get under the skin of your clients to fully understand their buying behavior.

How A Longitudinal Study Drives Unique Insights

Do you want to get ahead of market trends? Use longitudinal research insights to build agility into your decision making.

Performing Evaluation Research For Business Outcomes

Answer your strategic questions with reliable data from the right experts using NewtonX evaluation research.

TURF analysis use cases in market research

TURF analysis is a sophisticated method widely employed in market research, particularly in the realm of media planning.

[Video] Meet NewtonX Prime: Instant insights for smarter investments

NewtonX Prime is an all-access investment research platform that delivers expert intelligence at scale.

[Webinar] The new product research framework making waves in the Fortune 500

Leon Mishkis, COO at NewtonX, shares key insights on futureproofing your product strategy with the 5-stage Product Research Lifecycle.

Adweek + NewtonX Reveal Insights on CMO Collaboration

What separates great CMOs from good ones? NewtonX and Adweek unveil new research on CMO collaboration secrets and business impact.

NewtonX Partners with Women In Research (WIRe) to Elevate Industry Equity

We’re excited to build an equitable community and industry of support with WIRe.

How a Big Four bank defined GTM strategy with insights from high net-worth individuals

A leading bank refined its GTM strategy for a new, exclusive credit card with insights from high-net worth individuals (HNWIs).

Workrise Uncovers Oil & Gas Supply Chain Challenges to Guide the Industry Forward

Workrise and NewtonX release insights-driven study to illuminate oil & gas supply chain challenges and drive industry change.

Life at NewtonX

We love being social whether it's happy hour, going rock climbing or organizing a remote gaming night. We work hard but always make an effort to get together and get to know one another. Largely

Use market assessment frameworks to inform strategic thinking

Understanding the competitive landscape is crucial when you’re planning to launch a new product, increase market share, or grow into a new market. Market assessment frameworks scaffold this research and your evaluation of the competition.

Concept testing methods and examples for launch success

Concept testing is the closest thing to a crystal ball when it comes to planning a new project. Concept tests tell you what clients and prospects think about something that’s still at the ‘concept’ stage.

[Webinar] Is an MROC right for you? 3 use cases that are perfect for research communities

NewtonX Sr. Product Marketing Manager Jimmy Coonan and Fuel Cycle VP, Research Science Kevin Row share best practices on running MROCs and how they fit into your research.

Use primary research at scale to find your edge on the market

To make the right investment decisions, you need the right data. It’s that simple and that complicated.  Yet to consistently outperform the market, investors have been missing one key part of due diligence: primary research

How the top 6 GLG competitors deliver on market intelligence

Find out if there’s a more efficient or cost effective alternative to your current due diligence process – without spending your time on it.   Maybe you’re using GLG, AlphaSense, or Tegus, but who else is

How MBB delivers confident strategy with niche professional insights

MBB’s client strategically reshaped their product offerings and pricing strategies, thanks to 100% verified data from niche professionals.

Wallaroo.AI + NewtonX Advance AI Adoption with Lessons from Chief Data Officers

Wallaroo.AI and NewtonX help enterprises accelerate ML adoption and scale ML models in production by sharing actionable lessons from CDOs.

Back your decisions with the Hypergrowth Strategy Framework

Tap into the secret of high growth companies: custom B2B research.

Behind the Survey: What Drives the Cost of B2B Sample Data?

Just as a treasure map guides you to hidden riches, data serves as a map guiding businesses toward informed decisions. This is true in the world of surveys, where the accuracy of your data directly

Use value equivalence line insights to drive better business decisions

Are you working out whether or not to charge more for a new product or service? Are you trying to avoid creating a negative pricing spiral in your industry? Are you trying to increase your

Use derived importance analysis to pinpoint why your clients really love you

Derived importance is one of the many statistical analysis tools you can use in your market research. No one method generates all the answers and derived importance shouldn’t be used in isolation. But it’s a

When to commission market research for your business

When it comes to making strategic business decisions, you’ve got the experience, skill, intuition and common sense. What’s missing? The evidence to back it up.  Commissioning market research is an investment that should be made

How to leverage brand health tracking and measurement insights

When it comes to our health, we know prevention is better than cure. So we monitor everyday things ourselves, like weight and exercise, and attend recommended medical check-ups periodically.  Regularly servicing your car and dealing

Behind the Survey: What Drives Data Quality?

Surveys have continued to grow as a popular research method for companies to gather primary insights. Yet concerns over fraud and compromised data quality have cast a shadow over the reliability of these services. It’s

Digiday and NewtonX Show Gaming Companies How to Monetize the Free-to-Play Era

Is the free-to-play revenue model the future of gaming? Digiday partnered with NewtonX to survey 50 game developers to solve the puzzle.

Nium and NewtonX Research Tackles Challenges of Content Creator Payments

Is the Creator Economy past due on its payments? Nium and NewtonX surveyed 120+ creators around the world to improve the payment process on social media platforms.

Optera + NewtonX build toward a net zero future with insights from sustainability leaders

The path to net zero is paved with challenges. Optera and NewtonX surveyed 80 sustainability leaders to help companies reduce emissions.

[Webinar] Masterclass: How to actually apply AI to the business

Join Jason Talwar, Patiwat Panurach, and Vicky Gu to learn how to design questions and interpret data on emerging technology—for maximum business impact.

Forget Emerging Tech: This is How Humans Do B2B Research

Data is important, but it’s not everything. Get an inside look at how insights and strategy leaders at The New York Times and DoorDash build influence and deliver business impact.